Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Fortunately, Syed has a simple process for link building.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 94% of marketers believe that influencer marketing is an effective strategy for B2B businesses.

Social Media 117

Social Media Trends Media B2B 117

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” One of the main objectives of customer marketing is to build and solidify trust. To create trust, it is essential to build authority and educate customers through value-added content.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. B2B sales is, of course, the process of selling your products/services to other businesses. Especially not seasoned business professionals. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. Scalable events – With their vast experience and resources, medical communications agencies can help you create dynamic events that grow as your business does.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Essentially, they showcase the expertise of your team, educate the end-user, and build up your firm’s credibility in your industry. Case Studies or Use Cases. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. It keeps your followers up-to-date on what’s happening in your industry, while also giving you a chance to explain what these changes mean for them and your business.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Building trust is essential to convincing customers to buy more than once. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. Company news announcements. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Sprout Social

SEPTEMBER 14, 2023

Investing in your current audience leads to building trust with them, as well as prospective customers. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. In fact, it’s quite the opposite.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

KoMarketing Associates

FEBRUARY 12, 2015

According to Tom Corley’s Rich Habits , 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

BOP Design

MARCH 22, 2021

are critical to everyday business. You can’t rely on in-person meetings as the only touchpoint for educating your audience. True thought leadership articles and blog posts educate and provide helpful information for professionals in a certain industry or position. Yes, “Delete Facebook” was a big trend recently.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Liveintent

SEPTEMBER 23, 2020

The most dramatic engagement rate increases were in the areas of hobbies & interests (100% increase), news (75% increase), and education (67%). Here are a few ideas to help you build on the increased engagement trend. Educate with content. Include customer profiles or business case studies on your site.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Build in time to test your product or service in real-world situations. With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Michael posts great videos on skill-building. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. Building a Revenue Playbook: Drive Real Value for Sales Wednesday, March 1, 10:45 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

nDash

NOVEMBER 3, 2021

Ultimately, we recommend building a team of 2-3 writers depending on the types of blogs you want to publish, especially if not all of them require deep technical expertise. Case Studies. Case studies are another extremely popular type of content on nDash. Prices (average). Technical Expert. Topic Familiarity.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Zoominfo

DECEMBER 19, 2018

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Featured Video: How to Add Facebook Purchase Pixel Event Code. 7. Carla Johnson.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

BenchmarkONE

JANUARY 24, 2019

Gaining and keeping customers” is the top marketing goal for small business owners in 2019 , and this is a continual challenge due to time and budget constraints. Here are 10 marketing tips for small business owners that will get your prospective customers lining up to do business with you. You’re not alone.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

Adobe Experience Cloud Blog

JANUARY 22, 2020

For businesses with limited budgets, this is a daunting reality. If you build it, they will come. Do they prefer different types of information (promotional versus educational) in different formats? The answers to these questions will help you build a media strategy that fits easily into your audience’s lifestyle.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

ClickZ

NOVEMBER 22, 2019

Areas where chatbots can be used – Sales inquiries, pre-sales support, post-sales support, self-service knowledge, customer support, self-help/self-service, shopping assistance, training and education, and lots more on a 24/7 basis. You can build the chatbot once and deploy it multiple times across several channels. Product USP.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Directive Agency

MAY 20, 2020

However, when you look at the SERP, the top articles are educational in nature. Key point: The intent of this SERP is educational, but was the impression as an ad worth it? Example: Have data-driven and resonating case studies available alongside videos that break down how your product can solve specific problems.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Sprout Social

MARCH 19, 2020

But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

SmarkLabs

JUNE 13, 2022

First, we’ll cover the four marketing fundamentals essential for every business to define. Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Then we discuss the ongoing strategies successful companies use to scale long-term growth.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hinge Marketing

JUNE 4, 2015

With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. But according to a study by McKinsey & Company , email was nearly 40 times more effective at acquiring customers than Facebook and Twitter combined.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. More on this over on our blog post called: How to Guarantee Content Shares from Influencers. 2) Keep the conversation going.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Belkins

JULY 28, 2020

Meanwhile, when selling to B2B businesses , you have to engage decision-makers and make sure that your offer reaches the rest of the decision-making groups. In that case, your sales executives become a litmus test for your potential buyers. Previously, we mentioned that not all businesses benefit from a sales team. You fix it!”

B2B Sales 65

B2B Sales Work Management Effectiveness Marketing Management 65

Zoominfo

OCTOBER 5, 2021

Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ClearVoice

APRIL 23, 2019

Case study. In brief, those are the questions to answer in a case study ( also called a success story , depending on the approach ). Some content case studies showcase the content output as the result, and that can be fine if the new prospect is purely looking at you to create content. Post reach.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

BenchmarkONE

NOVEMBER 10, 2022

Having a marketing funnel is essential for every business, especially now since so much shopping and research is done online. A marketing funnel allows you to optimize your marketing efforts to influence your customers and get them to take actions beneficial to your business. Why Do You Need A Marketing Funnel? Video Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Canadian Marketing Association

JANUARY 5, 2016

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. The communication of relevant messaging to your current and future customers is also integral to building your business brand. of how to build your strategy: 1.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. Too many businesses are caught in a trap of ad-hoc marketing. A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Establish relevant business goals.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. How can your business tap into B2B video? Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Hubspot

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. I work with companies like Facebook and Google to help promote their college recruitment events." The great part is that you'll have a warm start to building rapport.

Template 69

Template Work Management Case Studies Case Study 69

LeadSquared

DECEMBER 18, 2018

The marketing teams of most businesses have it tough. It allows you to track your customer at each stage, giving you deep insights into how the lead is interacting with your business.” So, your first order of business would be to make people aware of your product. You need to start building buyer personas.

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52