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What Works - What Doesn't

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

Too often, what passes for differentiation is a generic statement of end results (“We deliver true enterprise-wide protection against the threats facing your business.”) Instead, press them for quotes that describe your differentiation and tie it back to business benefits. Differentiate Constantly. Bare lists of customer logos.