Enough About Us! How to Tune Pitch Decks for the Reader
What Works - What Doesn't
OCTOBER 5, 2021
Too often, what passes for differentiation is a generic statement of end results (“We deliver true enterprise-wide protection against the threats facing your business.”) Instead, press them for quotes that describe your differentiation and tie it back to business benefits. Differentiate Constantly. Bare lists of customer logos.
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