Paul Gillin

AUGUST 4, 2016

Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. He’s in the video production business now. The group of 12 was like a brotherhood.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

FEBRUARY 10, 2016

“I don’t have time to build my LinkedIn profile. That’s why the first few minutes of any meeting, even one with people we know very well, invariably consists of small talk about stuff that has nothing to do with business. He’s reinforcing a relationship that matters to his business. Why would I want to be on Twitter?

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 13, 2016

While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. This image-rich site features a smorgasbord of content about how technology is changing business and our way of life. K@W is like Harvard Business Review, but with a much better web presence.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

MAY 31, 2012

For example, conference organizers can replace those thick (and expensive) packages of conference materials with a mobile app that delivers latest information to the devices users are already carrying and builds in goodies like QR codes that people can scan to download slides and get bonus information.

Mobile Marketing 50

Mobile Marketing Video Marketing B2B Thought Leadership B2B Marketing 50

Paul Gillin

FEBRUARY 22, 2011

My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. Some of the topics we can address include: Building the Business Case for B2B Social Marketing.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

MARCH 13, 2012

These “green field” markets are building IT infrastructures around mobile technologies, adopting social media for content distribution and investing in “smart cities” at a faster rate than mature markets, Ng said. Manging the business as a portfolio is important. Misperception: The principal appeal of emerging markets is growth.

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Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JANUARY 6, 2011

The discipline will be better for the experience, but only after a lot of business people realize the ugly reality that this stuff is really difficult. A little further exploration revealed that those expressing the greatest disappointment were using Twitter for business less than once a week. Blaming the Tools. So Now What?

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. today to 82 cents.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

AUGUST 1, 2014

My business is entirely virtual, so a high-speed connection, a phone line and a nearby airport are all I need to work. We hope to buy or build our dream home and settle there for good. There are plenty of aunts, uncles and cousins for the girls to play with and a housing dollar goes about two thirds farther.

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Opinions Studies Personalization Design 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. Those same capabilities could be useful as a formal part of the business process.

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Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JANUARY 16, 2012

When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Speak in terms that make business sense. Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

FEBRUARY 14, 2012

He asked my business unit to build a computer lab that employees could use at any time to play and experiment. For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business. Factory Thought.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

OCTOBER 31, 2011

Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. The series is underwritten by IBM Midsize Business , but the content is entirely my own. We had to build many different ways to combine them. Because that was her frame of reference.

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Ad Building Buzz Domain FAQ 50

Paul Gillin

JUNE 29, 2013

They will figure out how to apply them to the business. If they continue to build better products at lower cost than we do, we should pay attention to that. I wish the IT organizations that still block Facebook and YouTube would get the message: Socializing has always been part of the workplace and is essential to worker satisfaction.

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Social Media Internet Marketing Facebook Class 50

Paul Gillin

FEBRUARY 24, 2011

Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. Their passion was contagious and genuine.

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Trade Show Youtube Statistics Social Media 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. It has to; they’re critical to its business. Lead Generator,&# indicating that generosity is part of his business strategy.

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Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 26, 2011

Financial services firms – and insurance companies in general – are often seen as boring, but what these companies are doing within the confines of a heavily regulated business is anything but that. I actually think insurance is a fascinating business. Farmers Insurance for example, hasn’t accumulated 2.3

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MAY 25, 2010

The blog has brought numerous business opportunities into Emerson, including an invitation to bid on a large, new plant that could total hundreds of millions of dollars. “I About 2,000 visitors stop by on an average business day and 15 to 20 messages land in Cahill’s inbox every week. Search Engine Magic. Listening is a key skill.

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BtoB B2B B to B Blogger 50

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. A busy online community has been a remarkably effective engine of growth. Its busy Ask the Expert forums have certified credit counselors responding to inquiries. Happy Accident.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MARCH 10, 2011

For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. And they’re busy. Many of the questions posed within groups and in LinkedIn’s busy Answers section concern requests for expertise.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. I had a chance to attend the recent Web 2.0 and Twitter. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . If we can build robotic tools that help people, we can get incredible productivity. Spector : It’s machines and humans working together to build things we couldn’t build separately.

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Barriers Google Differentiation Research 50

Paul Gillin

OCTOBER 12, 2011

Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. Business analysts will become the new rock stars of the organization. Analytics is the business reengineering of the mid-90s.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JUNE 4, 2010

is that it’s easier to build a presence. More businesses will operate like this. These are adapted from my tweets from the event, but hopefully are self-explanatory. They’ve been cleaned up and expanded for clarity: The Web has always been social. The only difference with Web 2.0 Apple is about art. Google is about scale.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 7, 2010

A few years ago, the marketing industry became enamored with the concept of “one-to-one marketing,” which was about building customer profiles that were so detailed that marketers could literally respond to individual needs. Conversation monitoring is good business practice. But it’s not 2.0

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CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

APRIL 18, 2012

Facebook is the overwhelming favorite of business-to-consumer companies because the action is free-wheeling and fun. Both Facebook and LinkedIn permit brands to create their own pages to communicate with advocates, build awareness and create persistent relationships. Good content sells itself.

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Twitter Linkedin Facebook Social Networks 50

Paul Gillin

AUGUST 4, 2011

A post on Monday offered fans the chance to win a Casio camera by telling how the Cisco Unified Computing System can benefit their business. This not only makes the Salesforce.com fan page a resource but builds goodwill with the sources it links to. Cisco is also terrific a generating discussion.

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Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.” Improve forecasting effectiveness.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. .” An accompanying website provides bonus information that builds on many of the points raised in the book.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

APRIL 10, 2013

Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. For me, the benchmark of an enjoyable business book is storytelling, and Opting In has stories aplenty. Social media is about more than business, he emphasizes. Telling Stories.

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Blogger Opt-in Guidelines Social Media 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. On the one hand, we believe that businesses should make decisions based on sound reasoning rather than vague promises or impulse. The reality is that businesses make decisions without applying hard ROI criteria all the time.

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ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 6, 2012

However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with. Competitive advantage is fleeting in this business, and I expect that others will quickly add this kind of functionality.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JUNE 9, 2011

You’re better off investing in professional communicators and teaching them what they need to know about your business. You do not want to pay a freelancer to learn your business on the job. They’ll learn your business and require less hand-holding the longer you use them. My advice: don’t bother.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Prior to the introduction of personal profiles, it was difficult for participants in online networks to build visibility. Wiley & Sons: Online communities are a bit of a paradox.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Bet the business” decisions. Group consensus.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

FEBRUARY 16, 2012

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. Using the #SMB26 hash tag ensured that my tweets would appear in the busy stream of comments from the session. Building new cell towers?

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Marketing Proposals Storytelling Advertising Mediums Tagging 50