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Everything Technology Marketing

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

Winning the Business Anything and everything can be found online. The firm that does the best job educating them is often the one that wins the business. Building this trust, however, can take time and a lot of content. All of these lead to more web visitors through social media and SEO. What Types of Content Exist?

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5 Steps to B2B Marketing Success

Everything Technology Marketing

What business problems do they face? Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers.

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8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

1) Focus on the business buyer One of the biggest changes in marketing SaaS vs on-premise software is the makeup of your target audience. One of the biggest factors in the adoption of cloud solutions is that business users can activate the solution quickly, often without having to rely on slow IT resources.

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Fixing the Crisis in Marketing

Everything Technology Marketing

Bower takes a page from the shift in software development methodologies (agile development replacing waterfall model, etc over the last years) and applies it to marketing.

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A Simple B2B Marketing Framework

Everything Technology Marketing

RocketWatcher Marketing Framework April Dunford at RocketWatcher has recently published a modified version of the marketing framework that I think is excellent because it simplifies things and focuses on the marketing aspects rather than the product management side of the business.

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Because there are so many attributes and dimensions of motivation and behavior based segmentation (such as business pains, adoption patterns, compelling external events such as introduction of new regulatory legislation, etc), it is important to find the most critical dimensions to use as a pivot point and build your segmentation framework around.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. B2B buyers are more sophisticated than ever.