build Business Related Topics 
Customer Experience Matrix
MAY 2, 2021
The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. I’ve recently heard pro-build arguments that raise other valid issues.
Customer Experience Matrix
DECEMBER 1, 2014
When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. businesses and their attributes.
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Customer Experience Matrix
DECEMBER 12, 2006
I sat in a three-hour presentation on business intelligence systems and took exactly three lines of notes. The notion of success stories—call them legends—is really important in building and maintaining system support. These were: - brand metrics vs. database marketing metrics.
Customer Experience Matrix
APRIL 24, 2014
The point was well taken and crystallized my feeling about InfusionSoft itself: the company is expanding successfully at a breakneck pace – better 50 percent per year -- but has remained so consistently focused on its goal of helping small business that it looks like little is happening. infusionsoft small business marketing software'
Customer Experience Matrix
APRIL 15, 2014
.* When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. The implication is that every business needs to adapt a strategy of customer intimacy. Bluff called.
Customer Experience Matrix
SEPTEMBER 26, 2013
Both the carrot of better results and the stick of customer expectations are ever-more-urgently driving marketers towards building better databases. If there’s one absolutely critical point in that definition, it’s that CDPs put marketers in charge of building their own database. It’s why CDPs are so important. Convergence is coming.
Customer Experience Matrix
MARCH 7, 2014
This is somewhat simplistic but adequate for most small businesses. The new version also allows users to store incomplete steps while building a sequence, to assign actions to different task outcomes, and to track response using Google Analytics tags. But I saw a beta version some time ago and it looks like a major improvement.
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