B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses? Mature with larger companies acquiring smaller businesses? Or declining?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 20, 2015

Too many business people jump right into tactics when it comes to marketing. Build it and they will come! But this is why a lot of marketing – and a lot of businesses – fail. They think that all they need to do is get the word out about a product or service and people will buy. Contact New Incite today.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 18, 2015

Both are used by businesses and offer advertising. Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Show pictures of the people who run your business.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

APRIL 13, 2015

Consider moving to a less-frequent newsletter and use it to summarize your marketing activities and share the culture and personality of your business. Build your pipeline and offer in-person events mid- or bottom-of-the-funnel. If you’re a smaller business, in-person events may not seem cost effective.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

MAY 3, 2011

“We haven’t done much – we’ve been very busy with product development.” You build suspense and get the right people’s attention from your social media “platform” before you launch. It’ll make your launch that much more effective and help you reduce time-to-revenue for your business.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

APRIL 19, 2013

This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

APRIL 21, 2015

Make sure your online image is credible and business-like. A little marketing fun is OK, but make sure that you have a business-like website with credible content about you, your products and services, and your users’ testimonials. Build a relationship with the CIO. Remember that only 70% of CIOs are ISTJs.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

FEBRUARY 5, 2016

Like all marketing projects, the web site plan should discuss how the web site will help the site owners achieve business objective and goals. Do we need to generate new leads, create awareness, better support existing customers, build a user community? What are the critical success factors, and how will we measure them?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JUNE 21, 2012

Outsourcing your marketing is not right for every business. Make sure you have marketing metrics and research that you follow so that you know what and when to change, and make sure you build into your outsource marketing relationship a way to handle emergencies and extra work change requires. Please comment below.

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

FEBRUARY 23, 2015

Add value for your readers by providing business how-to’s? Build a relationship with your customers? At one time Sundays became a key day for people to check email and inboxes weren’t full since not many business sent Sunday emails. Provide news about your company and employees? Know how your audience reads email.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. In technology businesses need to “cross the chasm.” One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?”

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

DECEMBER 15, 2011

If an article you wrote gets tons of visitors, build on that – create a video or a more in-depth eBook on the same or similar topic. Learn from the results and build on your successes. Audio, because they’re so busy they want to listen while they drive or exercise? Leverage the most popular page topics on your site.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

MAY 31, 2012

. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem. Buyers want to do business with firms that share their outlook on the world and have philosophies on solving key problems that align with their own.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. Your website does not display your physical business address. Include a picture of your building and a map. A business with no humans behind it is suspect. Do they see you as credible?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

JUNE 15, 2011

If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. Make sure marketing builds information about your products, services and events on LinkedIn and your sales team champions them in their online conversations.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

AUGUST 11, 2011

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

FEBRUARY 28, 2012

Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. At the least, your presence on Facebook can help you build your brand and create awareness of your company.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

MAY 19, 2015

It is being implemented by a business owner or product manager rather than the marketing department. It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. Build into SuperOffice’s systematic approach was a need for constant learning and tweaking of keywords and content.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JANUARY 27, 2011

More business owners have come to me recently saying they bought the marketing or PR pitch, spent a lot of money, but didn’t get adequate results and return on their investment (ROI). A lot of attention is being paid to you, the business owner and potential buyer. Today the pitch is not enough for business owners.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

JUNE 14, 2012

Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. This is one of the points that Mike Schultz & John E. They warn against focusing too much on design details and too little on results.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

FEBRUARY 21, 2013

In addition to being wary of high quantities and reciprocal recommendations, keep in mind that recruiters and business owners don’t have time to read many recommendations. If you’d like assistance building a strong, optimized LinkedIn profile that will help you get found and known, contact New Incite today.

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

FEBRUARY 17, 2015

A website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. Note: studies are showing the business want this function in-house. Discovering these problems on a website after you paid for the update is painful.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

NOVEMBER 12, 2010

It’s easy to defend your business practices. We found out that some customers had a hard time finding the building even though they had the address and used maps and the directions we provided. It’s hard to open up and say, “Hey, what are we doing wrong?” ” “How can we fix it?”

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

OCTOBER 25, 2012

Relationship-Building. Big data and business intelligence are areas where data needs to be crunched and processed. Great at training and explaining your area of expertise in interesting ways? By all means go out and do some public speaking. You are an instant expert when you speak to an audience. analytics is more critical than ever.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

NOVEMBER 20, 2009

I downloaded and read Unlock the Power of Your Team: How to Build a Powerful Organization Through Principles and Values one afternoon. It was an empowering exercise, and as I’ve told my colleagues, it’s not that I didn’t have values, but I hadn’t spent much time articulating them.

Planning 100

Planning Advertising Agencies CMO Paid Search Agency 100

B2B Marketing Traction

MARCH 26, 2010

Your tweets should be strategic and represent your business marketing persona. You want to appear human to build trust, but if you have too many diverse subjects in your tweets, you dilute your brand and marketing persona. But, be careful as you use Twitter for B2B marketing. Too many tweets and your prospects may get annoyed.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

OCTOBER 28, 2009

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I I went to the Pepperdine Business School as well! “I This is why a post script in a business letter can be very effective.).

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

MARCH 12, 2010

When a product category is introduced, it’s time to educate potential customers and build awareness. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage. Introduction Stage of Marketing Product Lifecycle. Decline Stage of Marketing Product Lifecycle.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

MARCH 26, 2015

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Yesterday I presented to a group of manufacturers who plan on growing their business through exports.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

APRIL 9, 2013

With LinkedIn you can build your personal profile and begin connecting with colleagues. And, even with the one platform, there are various levels of activity. You can also create a company page on LinkedIn, which few B2B marketers have done. So before you jump into social media implementation, take a measured approach to planning your effort.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

MAY 21, 2014

Create a practical content marketing schedule for your business. Consistency will keep them engaged, build brand awareness, and – if done right – help convert them to buyers. We work with businesses to create and post custom content online that increases website traffic and qualified lead generation.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

The cost of marketing has come down, providing more of an opportunity for small businesses to prevail over larger ones and reducing barriers for start-ups. They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100