Anything Goes Marketing

APRIL 7, 2010

My recommendation is to start small and show results and then build on that momentum. “We It all depends on your type of business but I’m sure there are not many companies that couldn’t improve in this area. You can also take advantage of technology to at least help with the campaign execution piece. Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. This is what I have been recently advocating to my clients.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

JANUARY 26, 2010

Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you. You’ve started to build your marketing database through your different marketing channels. Tips To Engage and Reengage Email Subscribers Good for you!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

OCTOBER 27, 2007

NBC has created an entire online campaign to build on the theme of the actual episodes. Depending what type of business you're in, you may have your own fanatics - these are people that love your product and/or services. This includes all of the web 2.0 mix such as social networks, videos etc. Go Sudbury branch!

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

MAY 12, 2007

56% of users use business email addresses but 46% use non-business email addresses. In addition, don't discount leads based on the lead qualification questions you've asked on a web form. Many just choose the default answers so they can get through the process and download the webinar or webcast that they want.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

MARCH 24, 2007

The idea around thought leadership is to draw people to your business but once they are there, then what? Some other elements that I liked on the microsite is that they allow you to do some of the other "standard features" (they're standard now) like "building" your own car and finding a dealership.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

JUNE 24, 2007

The Know-How Exchange allows small to mid-size businesses to post marketing questions on a wide variety of topics and the community provides responses. Get the conversation started and use your team to answer these questions (perhaps the service component of your business). A great example of this is MarketingProfs Know-How Exchange.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

APRIL 21, 2010

Overall, I’ve always felt that they cared about my business when I interacted with them which is more than I can say for the other “big 3”. That’s OK but those little things can build loyalty. Provide a public forum for feedback : Ever go to a seminar and have the instructor/presenter ask you to fill out a survey on how they did?

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

NOVEMBER 15, 2009

A theme across many of these discussions was the need for marketing to demonstrate its impact to the rest of the business. The tweets below focus mostly on the session held by Tony Jaros from SiriusDecisions and some additional tweets from the Omniture session who use much of what SiriusDecisions preaches.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

JANUARY 16, 2007

It's these types of customers that helps a business grow. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)? He also demonstrates tremendous drive and leadership in the blogosphere - specifically to business blogging - that you have to love.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 29, 2006

Obviously not all of these apply but even a quick "Thanks for subscribing, here are some of my better posts may really build your LOI. PS - my wife and I just bought a place in Toronto so we've been busy with that. For those new subscribers, send them a quick follow up email with some of the tips I've outlined above.

Opt-in 100

Opt-in ROI Opt-out RSS 100