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10 Entrepreneurial Tips for Building a Strong B2B Business and Brand

Marketri

It’s not for everyone but being an entrepreneur has fulfilled my creative itch and natural craving to build something. Every minute spent configuring accounting software and making entries was time away from being the sole consultant in the business and the sole executive working on the business. Messy books = messy business.

Tips 118
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Can You Build A Side Business With Social Media?

Webbiquity

Yet it still has much power to make (or, sadly, break) a business. If you’ve been thinking of creating a side business or doing some gig work and you want to create an audience for it, here’s a look at what’s possible with social media and some guidance on how to do it. Building Momentum. Creating A Strategy.

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Building Your Email Marketing Strategy with a Template

SendX

In the vast digital landscape, where attention is scarce and competition is fierce, email marketing stands as a beacon for businesses aiming to forge meaningful connections with their audience. This extensive guide navigates through the intricacies of building a robust email marketing strategy.

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. For teams that need to build GenAI into their workflows today, the answer is clear: high-quality B2B data must be the backbone of your AI initiatives.

Zoominfo 147
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams.

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Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business

Vision Edge Marketing

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. HubSpot’s commitment to helping its customers succeed has helped the company build a loyal following among B2B marketers and sales professionals.

Loyalty 195
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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

This holds especially true in the realm of business, where multiple companies vie for your customers’ attention and, ultimately, their spending power. All businesses face competition. Knowing your competitors means more than simply researching what’s already out there.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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A Proven Guide to Recruiting Passive Candidates

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. It's important to also invest in building a passive candidate pipeline. It's important to also invest in building a passive candidate pipeline.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Either the strategy lacks sufficient clarity or includes excessive detail that hinders product teams from using their strategy to build and deliver a successful product. Integrate product strategy with the business model of the product. However, effective communication of product strategy often presents challenges for product leaders.

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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. Advice for navigating stakeholder resistance and building a successful business case for this research. Your product needs feedback from diverse and marginalized populations to ensure you meet their needs.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential.

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Can Businesses Meet Increasing Consumer Expectations?

This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. adults actively seek and follow sustainability issues.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? You might be surprised to learn that neither of these businesses would be where they are today without it.

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The Secret to Building Successful Digital Sales Programs in 2022 and Beyond

Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School

Jordi Gili with the Geneva Business School will share: How these four pillars build a successful sales strategy. Agreement of corporate systems and processes. Definition of roles and responsibilities. Consistent reporting. In this session Prof. Key learnings from digital sales programs around the globe.