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Everything Technology Marketing
FEBRUARY 21, 2010
As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. Great white papers are not so because the writing is great – they are great because the core ideas are.)
Everything Technology Marketing
FEBRUARY 26, 2013
Adept at building integrated inbound and outbound solutions, Strand’s strength is aligning strategy with creative content and Web technology to create engaging lead-generation and brand-building campaigns. They’re located North of Boston in Newburyport, MA.
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Everything Technology Marketing
APRIL 8, 2010
Step 2 – Build a Strong Value Proposition Build a strong customer-centric value proposition that puts your product and services in the context of the customer's problem, communicates the value you provide and your differentiators vis-a-vis competing alternatives.
Everything Technology Marketing
JULY 17, 2013
Building this trust, however, can take time and a lot of content. A content marketing strategy needs to focus on building trust and engagement over time using multiple forms of content. This educational process replaces the old golf course method of developing trust. So how do you manage time and produce a regular flow of content?
Everything Technology Marketing
DECEMBER 19, 2009
Show your prospects that you understand their industry, and specific issues, and that you are interested in building a long term relationship. Think of lead generation as a series of conversations with your audience, not campaigns.
Everything Technology Marketing
APRIL 4, 2011
Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions.
Everything Technology Marketing
DECEMBER 8, 2009
This approach replaces the static, long timeframe planning approach common in most marketing departments today with an agile approach that emphasizes team collaboration over process, quick iterative adjustments to changes over plan adherence.
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