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Buzz Marketing for Technology

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Sharing is how you build a Brand

Buzz Marketing for Technology

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# You need to put out a steady stream of content to build your brand. Why you need to build your Social Capital? And I couldn’t help but agree.

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Why you need to build your Social Capital?

Buzz Marketing for Technology

You should spend an hour a day building your profiles, connecting with people, friending more, engaging in more conversations and generally building up your Social Capital. And now its clear to me we aren’t just messing around and wasting time – we are building one of the most important assets of our lives.

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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Related posts: Brand Advocates vs Brand Adversaries – it’s a Very Thin Line! Everyday I provide support on the social web to customers. Facebook’s Like Button adds Life to your Content Like it or hate it – the Like button is.

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How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase.

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TENCompetence | Building The European Network for Lifelong Competence Development

Buzz Marketing for Technology

Skip Navigation. About TENCompetence. TENCompetence is funded by the European Commission through the IST Programme. It is developing and using infrastructure to support individuals, groups and organisations in lifelong competence development. Find out more about Tencompetence and participate in our public forums. Project Outcomes.

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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.