B2B Memes

NOVEMBER 17, 2011

Paper pages just don’t translate well to the screen—the turns are slow, images build too slowly, the fonts are too big or too small. .” But having just last night downloaded with some interest the December issue of The Atlantic to my iPad, more than a third larger than the Fire, I’m not so sure size is the real problem.

RSS 100

RSS Paper Advertising Mediums Design 100

B2B Memes

SEPTEMBER 26, 2012

As Jeff Jarvis said in response to Laporte, “media needs to build a relationship with people, but that relationship requires knowing you, and knowing something about you, and being able to act positively on that” (58:19). In practice, this means two things for publishers.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

As Jeff Jarvis said in response to Laporte, “media needs to build a relationship with people, but that relationship requires knowing you, and knowing something about you, and being able to act positively on that” (58:19). In practice, this means two things for publishers.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 29, 2011

They are expected to do all of the things they would have to do if they owned their own web sites, but merely in service of building wealth for AOL shareholders.”. As salaried employees, their only incentive to work as hard as AOL expects is the chance to keep their jobs.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

DECEMBER 5, 2011

The strategy, they hope, will “increase the value of print books and build a healthy, diverse marketplace that includes brick-and-mortar bookstores and is not dominated by Amazon and e-books.”. As a book collector, I’m pleased that books will be more beautiful.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

JULY 13, 2010

As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. Here are the top 12 offenders: leader. innovative.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

OCTOBER 4, 2010

Because these new types of publishers want to avoid “clunky advertorial, laden with overt brand value and PR messages,” they will be hiring experienced journalists to build an audience of loyal customers. Companies that have a story to tell and the money to get it told.&#.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

AUGUST 10, 2012

It is, rather, “a brand-building platform for journalists and expert voices.” But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

It is, rather, “a brand-building platform for journalists and expert voices.” But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

SEPTEMBER 15, 2011

In describing Pages to journalists a few months ago , Vadim Lavrusik described this split as a benefit: Though many journalists already have personal profiles on Facebook, public Pages enable them to build a professional presence, opening them up to readers beyond Facebook’s 5,000 friend limit and, importantly, helping them to separate their professional (..)

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

JANUARY 24, 2011

But somehow these efforts to build identity seem only to have diminished it. Like CNN with Rick Sanchez and NPR with Juan Williams before it, MSNBC let go a prominent voice because it didn’t reflect the identity management wanted for the channel.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

OCTOBER 8, 2010

Although not essential, a brilliant way to build your brand is to write and publish a book. While he wrote it to help others achieve their goals, it has earned him enormous career-building exposure as well. Be an author. If that sounds daunting, it shouldn’t. Be uniquely essential.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 9, 2010

Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. At the moment no, but as we tag content and build user demographics, the system provides a lot of possibilities for personalization. This is an important balance that we have to get right for each site.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

SEPTEMBER 22, 2010

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. Future of news: Insider Dave Morgan touts new media.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

JANUARY 27, 2011

The weirdly fascinating thing for me about Demand Media is how it wants to build a high-growth business on commodity content. The argument would be more compelling if it weren’t so easy to find failures of the quality process (evidently the titler on this one was having a bad day). I’m not convinced it’s possible.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

JULY 22, 2011

Replying to a journalism student who had written to ask how he had built his personal brand, Weingarten offered a scathing but eloquently funny response: “The best way to build a brand is to take a three-foot length of malleable iron and get one end red-hot. You want a nice, meaty sizzle.”.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

APRIL 14, 2010

True experts may have an enduring passion for their topic, but they often don’t know how to build off that passion and share it with the reader. Rather, it’s that they have an ability to dive into their assigned subject and adopt it with enthusiasm.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

JANUARY 31, 2012

Once you accept that you won’t make much money, you’re free to enjoy all the other rewards of self-publishing—the satisfaction of building something substantial of your own, the technical knowledge you gain, the benefit to your brand, the value you share with your readers, and much more.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

SEPTEMBER 24, 2010

I once worked for such a corporation, and to my dismay, though for no doubt perfectly valid reasons, it recently zapped the pioneering Web site I cofounded and spent years building.

Paper 100

Paper Television marketing CAN-SPAM Buzz 100

B2B Memes

DECEMBER 10, 2010

Building a page devoted to those disclosures helps ensure visibility. But in practice, how important are such statements to building a reader’s trust? To me, at least, it’s an appealing theory. The answer, I think, depends very much on the writer’s ethical circumstances.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

SEPTEMBER 6, 2011

I am coming to wonder whether we should even reconsider the word journalism.”. Not surprisingly, his questioning led at least one reader to wonder whether Jarvis’s own school of journalism has “any real mission or identity.&# Jarvis rightly replied that questioning is what both journalists and teachers are all about.

Blogger 100

Blogger Class Education Training 100

B2B Memes

APRIL 29, 2011

Here is his opening paragraph from “ The Casbah Coalition ” in the April 4th issue of The New Yorker : The office of the Prime Minister of Tunisia is situated in a three-story white-washed building with an arched Moorish entry. It faces north onto the Casbah, a plaza in the old quarter of Tunis.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100

B2B Memes

DECEMBER 8, 2011

And that experimentation and learning is more important to me than building a huge audience. .” Has that view of your blog changed? Yes and no. It’s still my playground—where I experiment in public.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

JUNE 6, 2012

The brevity of a tweet makes it accessible, but frequency of tweets is what builds engagement. It’s possible to build engagement through a short form, but it’s much harder. It only does so to the extent that it is part of a flow of thought, whether that’s a collective Twitter stream or an individual’s ongoing tweets.

Twitter 100

Twitter Rules Social Media Purchase 100