The Marketing Blender

DECEMBER 16, 2019

Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. How to make smart cuts to your Marketing Budget…. B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Content is king. Advertising. Digital Marketing. Sales & Marketing Alignment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Biznology

NOVEMBER 6, 2014

trade shows) that communicates the macro story and value proposition. Big picture strategy stuff accompanied with correlated big budgets needed to achieve the intended audience awareness and recall. Webinars and white papers – hopefully they are of real value and not sales pitches.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Navigate the Channel

AUGUST 15, 2017

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Digital Marketing Provides Data-Driven Results.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

Webbiquity

OCTOBER 29, 2019

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Typically, you set up sequences of email messages with conditional branching. ” But the magic of automation is what happens next. Increased customer loyalty.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Exo B2B

SEPTEMBER 19, 2023

Also white papers, videos, webinars and other content relevant to your B2B audience. This can include online channels such as social media and networks, e-mail marketing, websites, as well as offline channels such as events, trade shows, trade publications, etc.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

markempa

DECEMBER 8, 2014

Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget. Include all of the people you could potentially sell to: people you’ve met at trade shows, who have spoken with your sales team and who have responded to your website. I thought I’d share my barest-bones lead nurturing strategy.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Hinge Marketing

OCTOBER 22, 2020

Collaborate on a Co-branded Study: For some, while the idea of original research sounds appealing, they may not have room for it in their current budget. First is the study itself, which becomes a lead magnet, produced as a report or white paper. This is where the approach of collaborating works well.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Content4Demand

MARCH 19, 2019

When asked about the most effective channels, respondents cited email (54%), in-person events and trade shows (46%), websites (42%), search (42%) and social (36%) in the top five slots. Webinars and white papers rounded out the top five. If you have the resources and budget, consider hosting or exhibiting at live events.

Top of Funnel 72

Top of Funnel Advertising Benchmark Demand Peer-to-peer 72

SmartBug Media

APRIL 10, 2019

Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. It used to be that content marketing and paid search were direct competitors for your marketing budget dollars. Content Marketing vs. Paid Search.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Biznology

MARCH 4, 2016

Consider when the trade shows and conferences in your industry are scheduled throughout the year. Trade show. You have to coordinate functional silos with their own managers, vocabularies, cultures, budgets, and objectives. The medium’s availability. Some media channels are scheduled intermittently. Response rate.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

The Point

AUGUST 20, 2015

When marketers rate trade shows as their most effective lead generation tactic, it tells you that programs are being judged on volume and speed, i.e. their ability to generate large quantities of leads in a short period of time. Note: I wrote a white paper on this very topic.). Marketing is suffering from a knowledge gap.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

Sage Marketing

FEBRUARY 24, 2021

Long gone are those days when your Sales team would hit the trade shows floor to meet prospects for a friendly chat. While we’re certainly sharing the nostalgia of those happy days… the show must go on! Others would jump in it full-on: high budgets, ambitious goals. Obviously, digitally too. .

Paid Content 95

Paid Content Marketing Strategy Marketing & Strategy Webinar Metrics 95

ViewPoint

JANUARY 26, 2012

On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form. Attendees are often highly qualified, their minds are on business at the show, and they seek solutions to business problems.

B to B 120

B to B netFactor Media SEM 120

Contently

AUGUST 17, 2018

So while it’s tempting to offer budget-friendly rates, you’ll end up sacrificing more than you save in the long run. A global software company, for example, received a pitch for an original white paper that has evolved into a series of executive reports. Transparency is ultimately a timesaver.

Brand Identity 124

Brand Identity Branding Budget Programs Ideal Customer Profiles 124

B2B Digital Marketer

SEPTEMBER 8, 2020

18:29 – Why white papers are overrated. 22:45 – Reallocating the marketing budget. In fact, some marketers today are still kind of stuck in that they tend to do their marketing job and say, Hey, I, uh, produced a trade show. I mean, webinars, virtual conferences and trade shows.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Ambal's Amusings

APRIL 8, 2010

Repurposing gives your existing content new life, and allows you to reach brand new audiences without having to budget more marketing dollars for new material. Even photos from a trade show event could end up in a magazine or newsletter. Write white papers based on interviews with others in your industry.

Trade Show 100

Trade Show Content Budget Programs Barriers 100

Vidyard

MAY 18, 2018

Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently. While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

nDash

JUNE 2, 2021

Stephen takes part in and attends trade shows and conferences to network with others in the industry. Think about how you can repurpose that blog into other content: Expand it into an eBook, guide, or white paper. White papers and reports: Nearly 80% of marketers say they share white papers with their colleagues.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

ClearVoice

JULY 12, 2022

Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Attending Conferences and Trade Shows in the Metaverse. Samsung used this virtual world to showcase what happens when tech and culture collide.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Markempa

DECEMBER 8, 2018

Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget. Set up your nurturing database Include all of the people you could potentially sell to, such as people you’ve met at trade shows, who have spoken with your sales team and who have responded to your website.

Lead Nurturing 57

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 57

Contently

AUGUST 17, 2018

So while it’s tempting to offer budget-friendly rates, you’ll end up sacrificing more than you save in the long run. A global software company, for example, received a pitch for an original white paper that has evolved into a series of executive reports. Transparency is ultimately a timesaver.

Brand Identity 93

Brand Identity Branding Budget Programs Ideal Customer Profiles 93

Sales Engine

JANUARY 25, 2016

There are only so many hours in the day, dollars in the budget, and people on your staff, and while there are certainly productivity gains to be had through optimizing digital programs, leapfrogging your competition will require a new approach. He said “I’d gladly trade lots of audience for influence—because that’s what marketing is.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

thePoint

MAY 25, 2018

For a smaller marketing department, it is even more crucial to create and implement a plan quickly to inspire confidence, expand your budget, and grow your marketing investments and success for the company. Chapter 3: Defining What Success Will Look Like. You can’t hide behind much when it’s just you. to fill in the gaps in your knowledge.

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Paid Search Agency 40

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. For example, if you budgeted $5,000 to update your web site but spent only $3,000, you are under budget by 40%.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. This is particularly true when returning from trade shows with a large number of booth visitors. Do be patient and qualify over time. 5.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

KEO Marketing

SEPTEMBER 4, 2017

Even if you operate on a shoestring budget, you can succeed in your market. Although marketing spending for tech companies is approximately 15% of the total annual budget , you can leverage some strategies without breaking the bank. Your best options will be those that deliver the best results and fit within your budget.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy Companies 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

They are usually people who have downloaded a white paper or an ebook from our website but done nothing else. Do you have a different nurturing program for prospects entering your database through webinars and prospects coming in through trade shows? How are you measuring the direct impact of the trade shows?

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Contently

SEPTEMBER 10, 2020

We’re not a huge brand, but we’ve actually made the same decision and we’ve pulled our budget from Facebook as well. We can’t do trade shows, can’t do in person events. And if those standards aren’t being met, then you should address that. Do you see that accelerating?

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

KoMarketing Associates

SEPTEMBER 7, 2017

Hubspot reports that buyers who use social media usually have budgets that are 84 percent higher than buyers who don’t. videos, white papers) to share can help get your content in front of more people. Remind them to add new contacts to LinkedIn after trade shows, networking events, or conferences.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Envy

AUGUST 31, 2017

When it comes to B2B marketing , every marketer has different budgets to work with and various priorities to consider. Mature, well-established companies often have large marketing budgets at their disposal and heavily rely on outbound marketing techniques. Outbound vs. Inbound: a refresher. What is outbound marketing?

B2B Marketing 108

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 108

ClearVoice

SEPTEMBER 19, 2019

The naysayers said they were worried about employee exploitation, not that it would move money away from the huge department store’s influencer budget. Some people applauded the move, while others decried it. Eighteen months later, the results are encouraging… for brands, not professional influencers.

Storytelling 63

Storytelling Impressions Examples Paid Search Agency 63

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52