Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Enough with the negativity and cliches.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels. Marketers Predict Budget Cuts Heading into 2023.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Marketing Qualified Leads 225

KoMarketing Associates

OCTOBER 25, 2022

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

KoMarketing Associates

JULY 14, 2021

Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2% In fact, research and development budgets are 7.2%

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. The majority of respondents (52%) stated that their budget is not tied to their strategy. of the overall budget. within the next year.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same. over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

Search Engine Journal

SEPTEMBER 30, 2021

Google Ads is introducing a new budget report that's designed to help advertisers understand their daily and monthly spending behavior. The post New Google Ads Budget Report Tracks Daily Campaign Spend appeared first on Search Engine Journal.

Spending 118

Spending Google Ads Campaigns 118

Vision Edge Marketing

NOVEMBER 1, 2022

For many, this means greater budget scrutiny, smarter decisions and belt-tightening. . The focus of this article is to provide an approach for making informed budget decisions when so much is at stake. 4 Key Categories to Consider When Making Budget Cuts . This enables them to take proactive and swift action.

Budget Programs 212

Budget Programs Terms and Conditions Work Management Analysis 212

KoMarketing Associates

JANUARY 28, 2021

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. Only 13% of respondents stated that they will increase their B2B tech spending, when compared to pre-pandemic levels.

Spending 260

Spending Work Management B2B Marketing Management 260

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? You don’t need to spend more money or spend a lot to get real marketing results. Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. How Do Marketers Spend Their Budgets?

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Martech

OCTOBER 16, 2023

growth YoY in online holiday spending Methodology. Marketing spend. Overall, inflationary pressures are still leading to a decrease in marketing spend levels, with 45% of companies reporting this loss. Marketing budget. Marketing budgets have dropped near to pre-Covid levels, with marketing expenses accounting for 10.6%

Allocation 120

Allocation Marketing Budget Forecasting Lead Scoring 120

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%. growth is how it compares to digital ad spend overall.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

The Point

DECEMBER 6, 2022

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Alternatively, is the budget you’ve been handed enough to do the job? We prefer to base budgets on MQLs vs. raw inquiries.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

Search Engine Journal

OCTOBER 14, 2021

We are looking at where budgets are being allocated in digital marketing and what tasks in SEO have the most time allocated to them. The post Where Do SEO Professionals Spend Time & Budget? Survey Results] appeared first on Search Engine Journal.

Allocation 113

Allocation Customer Surveys Spending SEO 113

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? We will see a shift toward even stronger account-based strategies across a multitude of functional groups, significantly impacting budgets. . Katie Martell , On-Demand Marketer.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

DECEMBER 15, 2020

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs). B2B Tech Spend, Marketing, and COVID-19. B2B Tech Spend, Marketing, and COVID-19.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year.

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Webbiquity

MARCH 10, 2022

If you’re challenged to improve your brand’s image with a limited budget to invest, here are five of the most impactful strategies. The post Five Impactful Ways to Improve Brand Image Without Spending a Lot appeared first on B2B Marketing Blog | Webbiquity. Start with the Foundation.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Furthermore, 50% intend to increase their number of staff dedicated to ABM this year.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Marketing Insider Group

NOVEMBER 7, 2022

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! We’re gonna suggest you use your unspent budget on content marketing. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. Here’s how to think about marketing your business on a budget. They say the hardest part of writing is editing; small business marketing on a budget requires the same sort of discipline and economy of thought.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% of revenue.

Marketing Budget 91

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 91

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Martech

MARCH 27, 2024

Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. The post Maximizing your B2B spend: Is account-based marketing worth it? ABM is most effective when targeting a select group of key accounts. In your inbox. appeared first on MarTech.

Account Based Marketing 111

Account Based Marketing Spending B2B Marketing ABM 111

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. In fact, 100% of High Growth Firms plan to increase spending on talent.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Zoominfo

AUGUST 3, 2022

Record-high consumer spending followed by record-high inflation. All too often, marketing budgets are the first to be scaled back. Should You be Cutting Back on Marketing Spend? These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

SWZD

OCTOBER 19, 2021

How can tech marketers with excess budget in Q421 maximize the impact and plan for a successful 2022? We’ve outlined the top four ways to prep for the busy year ahead.

Spending 118

Spending Planning Marketing Intent Data 118

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. Dig deeper: Marketers under pressure to cut martech spend Get MarTech!

Marketing Budget 119

Marketing Budget Budget Programs B2B Marketing B2B 119

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. It’s interesting to see how budgets are shifting now that people no longer feel like there’s a recession around the corner. Nearly 25% are reducing staff as a result of this. Get MarTech!

Allocation 124

Allocation Marketing Report B2B Marketing B2B 124

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. The state of martech spend. ” Dig deeper: Digital ad spend growth drops to 7.8%

Spending 98

Spending Allocation Gartner Planning 98

Heinz Marketing

OCTOBER 19, 2023

Marketing departments are often the first to find their budgets cut. Either way, you’ll be amazed by the extra spending that can be found and removed by reviewing and questioning every purchase. Always a big culprit in extra spending here are tools and licenses. Are there things that are not used by your team any longer?

Enterprise Management 98

Enterprise Management Marketing Budget Budget Programs Work Management 98

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. The post Marketing budgets climb in 2022 appeared first on MarTech.

Marketing Budget 117

Marketing Budget Paid Search Agency Lock-In CMO 117

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations. 1: Branding.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

KoMarketing Associates

JANUARY 14, 2020

The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%) marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers.

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

SEPTEMBER 8, 2021

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment. This is followed by SEO (16%) and search (16%).

Allocation 197

Allocation Social Media Social Marketing Media 197