Paul Gillin

AUGUST 19, 2011

No, there are three options the owner of the Howard Johnson Inn has: Cut prices and compete for low-margin budget travelers; Invest what it takes to fix the problem; Hang out a sign that says, “Under new management.&#. If you’re the owner of the Howard Johnson Inn, how do you solve this problem?

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

NOVEMBER 8, 2011

The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. 1 rating on TripAdvisor drives so much business that Snider slashed his marketing budget this year. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. Winnetu’s No.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

JANUARY 20, 2011

When Federal Express chooses a vendor of hybrid engines for 1,500 trucks or Ford installs a fleet of welding machines on its assembly lines, the decision has the potential to affect the company’s bottom line and its stock price. Consumers almost never face issues of this magnitude. Long-term relationships. Knowledgeable buyers.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50