Buzz Marketing for Technology

MAY 18, 2011

If your firm is too small then the paid media budget is meaningless and you’re really just maximizing your earned and owned media mostly. Simple task but hard to deliver in reality since there is no way to buy bargain basement priced media and get Madison Avenue results.

Media 100

Media Focus Group Media Plans Pricing 100

Buzz Marketing for Technology

JULY 21, 2010

How about on the front end with your budget and invoicing? Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. That’s on the business impact side. Probably not.

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

DECEMBER 29, 2010

I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. The four P’s were created mainly to describe the ideal “marketing mix.”.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Stock price is a very bad guide for determining the value of a company or determining a strategy for a company. There has been a big shift over the last few decades to enhance shareholder value. Shareholder value isn't a goal – it's a result of delivering superior value to your customers. So what's a clear strategy look like?

Planning 100

Planning Marketing & Strategy Business Pricing 100

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? The Hiring Manager Interviews: David Price Knows Exactly What He Wants and Needs from Candidates for His IT Department. Relationship Building/Networking. Industry Switch. Background. IT Organization. Offshoring. Succession Planning. Performance Review.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Each team had a budget of 10 points and had to come up with a mix of tools and approaches they could use to address the scenario while coming in at or under budget. The price is right--FREE and OPEN TO ANYONE! Not every option was a Web 2.0 tool, by the way.) tools within the enterprise. Very interesting stuff, I promise.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Blog regularly and develop a time budget for blogging. Pay attention to readers by closely monitoring popular blog post and keywords search (using tools. such as Google Analytics). Blogging habits. Read other blogs regularly. Use permalinks when linking to previous posts that are related to current post. Podcast Powered by podPress (v8.8).

Blogger 100

Blogger Effectiveness Comparison Pricing 100