Price and Pricing - B2B Marketing Zone

How Sales Can Build Better Digital Relationships with Prospects

ANNUITAS

NOVEMBER 15, 2021

We were seeing this even before COVID: customers had gotten less and less likely to approve travel budget. Inside sales reps have a lower price tag than field sellers and can cover more ground in a day. I will be floored if we ever go back to 50% travel. That was already getting tough in 2019. ANNUITAS Research interviewee.

Work Management

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Real World Results of Demand Marketing Strategy Shifts During the COVID-19 Crisis

ANNUITAS

MAY 28, 2020

You can read the full recommendation here , but to summarize, Scott recommended reallocating budget away from live events and into some of the highest performing channels. Now is the time to bid on keywords that other organizations (with larger ad budgets) have been protecting. So how did that recommendation play out in the real world?

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B2B Marketing Zone

ANNUITAS

How Sales Can Build Better Digital Relationships with Prospects

Real World Results of Demand Marketing Strategy Shifts During the COVID-19 Crisis

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