Remove budget

Everything Technology Marketing

article thumbnail

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated? How do I know how price sensitive a company's buying center is? Or what really drives value in a certain organization?

article thumbnail

8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

I have seen many IT departments that have a strong on-premise bias to justify keeping their budgets and headcounts required for running the entire IT stack in-house. (2) This is especially true for stand-alone, point solutions that don't require integration into on-premise or other cloud solutions. Also, be aware of IT pushback.