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SearchChat Podcast: Budget Season Survival Guide

Biznology

Not many companies will even bring it up during budgeting discussions. Tim Peter and Steve Zakur are bringing a new podcast to the table: one that explores AI, content marketing, and search like never before. 14m 58s – How much budget is enough to make your site search better? Google Podcasts. Does site search matter?

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Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to proliferate widely after a couple more years.

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Six Paths to Better Copywriting and Digital Content

Webbiquity

Don’t Write, Talk (Start a Podcast). It’s never been easier to start a podcast, or more lucrative: the number of people in the U.S. who listen to podcasts more than doubled just between 2015 and 2020. That said, there are ways to assure your content budget is being spent efficiently.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Some Good News: B2B Marketing Budgets Appear Unscathed.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

As more brands pivot towards CTV, the crucial question arises: within the allocated budget, how many ads can effectively reach the target audience? Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms. What is Audio Advertising?

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How Much Should Our Marketing Budget Be if We Want To Grow Revenue Aggressively?

Square 2 Marketing

The last time I wrote a budget article was in December 2021 , so it feels appropriate to circle back around to this very important topic. We did a podcast/videocast episode of What’s Wrong With Revenue? in October 2022 on budget setting for marketing if you’d rather watch than read.

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3 Tips to Advance Your Audio Marketing Efforts

Marketing Insider Group

For example, if your audio quality could be improved with an investment in new equipment or a soundproof room, make room for that in the budget. That’s why, whether you are recording a business podcast, a webinar, a how-to video, or anything else, you want to start with a high-quality recording. This starts with your microphone.

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