Martech

APRIL 12, 2024

However, many advertisers claim that the social media giant’s dependable advertising system is currently experiencing significant issues, prompting some to reallocate their budgets to rival platforms. Cody Plofker, chief marketing officer at brand Jones Road Beauty, said on the “Operators” podcast: “It’s brutal out there.

Cost 98

Cost Advertisements Advertising Automation 98

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Conclusion.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Square 2 Marketing

SEPTEMBER 29, 2023

The last time I wrote a budget article was in December 2021 , so it feels appropriate to circle back around to this very important topic. We did a podcast/videocast episode of What’s Wrong With Revenue? in October 2022 on budget setting for marketing if you’d rather watch than read.

Budget Programs 99

Budget Programs Marketing Budget Creation Planning Inbound Marketing 99

Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Learn more at sarahnoelblock.com.

Bandwidth 131

Bandwidth Budget Programs Paid Search Agency Advertising Agencies 131

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast is Forbes 30-under-30, Emmy-nominated documentary filmmaker and poet David Delaney Mayer, CEO of Elemmir. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? How Much of the Marketing Budget is Allocated to Social Media. This graphic from the report shows the breakdown, but the key takeaway is that 78% of B2B marketers allocate 20% or less of their total marketing budget to social media.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Choozle

MARCH 20, 2024

As more brands pivot towards CTV, the crucial question arises: within the allocated budget, how many ads can effectively reach the target audience? Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms. What is Audio Advertising?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. Want to hear more from renowned B2B marketing leaders?

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Webbiquity

MAY 4, 2021

I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. And then also what role, if any, does the All Things Video podcast play as a content marketing tactic? Having said that, I do share insights from people on the podcast and I post on LinkedIn daily. Tom: It is. Buy, buy, buy.”

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Biznology

FEBRUARY 17, 2021

And so is the ability to better target social media ads enabling lower pay-per-click budgets using auto-generated posts. . So, what’s a small business to do if their budgets are far lower? They offer a variety of add-ons for podcast and video generators. Shipping and supply chain management is often managed by AI software.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Oktopost

JANUARY 13, 2022

Listen to the podcast: ? Or catch us on Apple Podcasts , Spotify , or YouTube. and why marketers need to be armed with data to get budgets, speak the same language as the rest of the organization, hire talented new team members and accurately explain the way marketing works. Watch the recording: ? Subscribe to Our Channel Here.

Transparency 114

Transparency Budget Programs Click Rate Youtube 114

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. KO Marketing ) 80% of marketers intend to increase their ABM budget. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. This all depends on the size of your content budget and team, the volume of content you produce, and the business goals content marketing is meant to achieve.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Thought leaders who don’t wish to take the podium can share their expertise through podcasts , webinars and even guest blog posts.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Webbiquity

AUGUST 6, 2020

Among other key findings from the report: An astounding 90% of B2B marketers expect their influencer marketing budgets to hold steady or increase in the coming year. And for more on B2B influencer marketing, check out this podcast from Sky Cassidy. Download the full report to get all the details.

Research 243

Research B2B Marketing B2B Budget Programs 243

The Marketing Blender

NOVEMBER 30, 2023

If you’re more of the podcast or video type, you can watch our discussion of this topic here. Marketing is the engine that drives growth, and if you’re not allocating a reasonable budget to it, you’ll likely struggle to reach your revenue goals. Measure engagement and adjust your content strategy based on the results.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Champion Communications

APRIL 24, 2023

You need to justify the budget and you need to demonstrate the impact these have on real business goals. On this episode of our podcast with B2B Marketing, we are joined by Tatiza Bartmann Gondim, Head of Marketing at Clear Junction as well as our Associate Director, Gabrielle Dunbar. Listen to the full podcast here.

PR 62

PR B2B Marketing Marketing Strategy Marketing & Strategy 62

Oktopost

OCTOBER 24, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. It’s a time of economic uncertainty– budgets are being cut, teams are getting smaller, and the cost of living is increasing, yet we’re still expected to see growth with fewer resources and spend. Episode Summary. Catch all of the episodes here!

Cost Per Click 96

Cost Per Click B2B Content Budget Programs 96

ClearVoice

JUNE 24, 2021

Motivated by a positive ROI , CMOs and marketing teams are spending increasing amounts of time and money on video — even taking into consideration the budget-slashing that’s taken place during the COVID-19 pandemic. This makes the statistics on content marketing budgets and anticipated spends even more interesting. In the U.S.,

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

QuanticMind

JUNE 22, 2023

TV Upfront Budgets Down Significantly—Why It Could Benefit Streamers [:04] It’s been quite a dramatic time for TV advertising , and the plot twists show no sign of slowing. This piece breaks down what’s going on with TV pricing and advertisers’ budgets, and what it all means for this year and beyond.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

seo.co

APRIL 26, 2023

For smaller firms, this creates some challenges with how to stand out on a limited budget. Podcast Interviews Podcasts are extremely popular right now. You don’t necessarily need to launch your own podcast. The competition is overwhelmingly stiff in the legal industry. Subject matter.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

The Marketing Blender

MARCH 2, 2022

For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. This usually includes a variety of marketing components, including: Marketing budget. Podcasting. How to make marketing budget cuts. Who We Are. Contact Us. Marketing Review.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Martech

AUGUST 29, 2023

Tune into the podcast and learn: How to use data to help your customers achieve better business outcomes and grow faster than their competition. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Conversion 107

Top Rank Marketing

DECEMBER 22, 2023

The post Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Hesitation about committing a large portion of their budget to AI startup costs.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Valasys

FEBRUARY 13, 2024

What is one thing that as a podcaster you should focus on besides the quality content of their podcast? Many podcasters fail to attract a lot of listeners to their content due to the subpar audio quality of their podcasts. I have a list of the top three Audio quality improvers for podcasters.

Budget Programs 40

Budget Programs Tools High Quality Lead Pricing 40

Confessions of a B2B Marketer

MARCH 29, 2023

Listen to If You Market Podcast Check out Fame Check out bCast Check out Abney Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment.

B2B Marketing 52

B2B Marketing B2B Outreach B2B Sales 52

FunnelEnvy

DECEMBER 26, 2023

If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. Podcasts and YouTube are still the most powerful channels for teaching and trust-building. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

FEBRUARY 12, 2024

Launching performance marketing campaigns through Google’s Performance Max or other avenues is straightforward and initially budget-friendly. This is the foundation upon which a sustainable brand strategy can be built. As a result, brands can quickly become enamored with the process, escalating their spend as their business expands.

Marketing Attribution 102

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 102

Oktopost

MAY 11, 2020

Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the podcast: Or watch the live broadcast: With change happening speedily across companies, many people are having to learn new disciplines overnight. Is there an opportunity for online events or Podcasts?

Digital Transformation 170

Digital Transformation Marketing Automation Services Broadcasting B2B Sales 170

Digilant

AUGUST 30, 2023

But, if big-budget TV ads are out of reach for your brand, fear not. They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. consumers ( 42% ) are monthly podcast listeners, while more than a quarter ( 26% ) listen weekly.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Build a Stack of Free Content Marketing Resources No budget?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Oktopost

DECEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As we enter into the thick of an economic downturn, where budgets are tightening and resources are becoming scarce, everyone is dealing with a multitude of stressors in and outside of work. Want to hear more from renowned B2B marketing leaders?

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62