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HubSpot and Litmus share tips on using your 2023 marketing budget

Litmus

How do you create stand-out marketing when budgets tighten and attention shrinks ? 4 email marketing trends for 2023 We partnered with HubSpot to share email strategies to leverage this year as part of their 2023 State of Marketing Trends Report. Innovative emails. Yet subscribers (and email teams!) Every time.

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HubSpot unveils AI additions and a revamped Sales Hub

Martech

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. Now in public beta, ChatSpot combines the capabilities of ChatGPT with other data sources, including a HubSpot customer’s Smart CRM. Get MarTech!

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33% of Marketers to Allocate Majority of Budget Toward Social Media

KoMarketing Associates

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment. HubSpot conducted its “2021 State of Marketing” report, and data suggested that among most organizations (60% or above), social media is used as a leading approach to marketing.

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How to Pick the Best HubSpot Agency Partner

SmartBug Media

HubSpot has quickly become one of the most powerful software tools for businesses worldwide. And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. What Is a HubSpot Partner? Do you need help with HubSpot integration work?

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Marketing budgets had been steadily rising, up from $12.3

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How to Enrich Data in Your HubSpot CRM with ZoomInfo

SmartBug Media

Trusting that the data in your HubSpot CRM is accurate and up to date reduces awkward moments of not knowing a prospect’s job title or trying to reach out to a contact who no longer works at your target company and finding yourself penalized for emailing unverified addresses. Ready to Try the ZoomInfo Enrich Integration with HubSpot?

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HubSpot ABM Features Explained

SmartBug Media

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot.