Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. Once the video is released, you will want contributors to help future spread the message, video, etc. to their network as well.

Twitter 153

Twitter Case Study Case Studies Budget Programs 153

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). But in any case, SEO should definitely be part of your marketing strategy, and if you need outside help, it’s valuable to know what questions to ask. ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. These practices can help you expand your online business while providing your customers with more control of their buying experience. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. By setting goals, you can prioritize your efforts and manage your budget efficiently. How will achieve them?

Social Media 313

Social Media Social Marketing Planning Tips 313

SocialPilot

FEBRUARY 6, 2024

TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% are more likely to rely on X (formerly Twitter) for influencer marketing The evolution of X (formerly Twitter) in Influencer marketing has resulted in many marketers running influencer campaigns on the platform. Twitter Space. 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Marketing Insider Group

NOVEMBER 23, 2023

They may help you on your personal quest for content answers. Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. In effect, we’ve all become a little more human.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Martech

MARCH 18, 2024

What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven? The key elements and enhancements to this prompt are as follows: (Task) What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven?

Budget Programs 102

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 102

Top Rank Marketing

JANUARY 5, 2024

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Webbiquity

FEBRUARY 21, 2023

The solution helps analyze all the relevant metrics, and assists in preparing, running, and evaluating campaigns. The BuzzGuru platform not only helps to search for influencers but also analyzes their content, metrics, performance, predicts performance, and arranges all the data neatly to make it easy to understand. Let me explain.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. All you need to do is choose a promotion goal, define your audience and set your ad duration and budget. TikTok Promote may be the answer.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Webbiquity

AUGUST 6, 2020

B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok. Another 58% said it helps improve brand reputation, and 32% cited brand advocacy as a benefit. How do influencers create value for brands?

Research 243

Research B2B Marketing B2B Budget Programs 243

Marketing Insider Group

NOVEMBER 10, 2020

We have seen the rise of a new type of marketer – the Marketing Technologist – to help support and drive its execution. One of the reasons I joined my long-time friend and colleague Howard Dresner at Dresner Advisory Services was to help launch a new Marketing Analytics practice area. Join him online: Twitter and LinkedIn.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. Sounds like a marketer’s dream, right? What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

NOVEMBER 25, 2020

Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Paid social media strategies help with exactly that. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well. Twitter advertising strategy.

Social Media 142

Social Media Resources Advertisements Advertising 142

Top Rank Marketing

DECEMBER 22, 2023

TechCrunch Threads Launches in EU, Expanding Reach of Meta’s X Rival App European Union-based consumers have been given the ability to use Meta’s Threads social platform — which has gained traction and users since X (formerly Twitter) changed ownership and branding, topping the 100M monthly user threshold, Meta recently announced.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. Teams with a small budget When working with a limited budget, it’s essential to be creative and make the most of organic social media efforts.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. Thomas @GeorgeBThomas Kelly Hungerford @KDHungerford Lisa Marcyes @lisa_marcyes Purna Virji @purnavirji Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M monthly active users Open-source social media platform Mastodon has ridden on the wave of uncertainty surrounding Twitter — renamed X — to amass 5.8 million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. B2B Marketing budgets have always been a struggle to justify. Q1 2022 - Spend, spend, spend. Hire, hire, hire. Set yourself KPIs.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Top Rank Marketing

DECEMBER 1, 2023

Penn @cspenn Alli Berry @AlliBerry3 Dusty DiMercurio @dustycd Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Launch Marketing

MARCH 2, 2023

Online advertising has become a staple in B2B marketing strategies and as a marketer, you must take a strategic and targeted approach to decide where to invest your online marketing budget. Alternative options such as Facebook or Twitter are more commonly used for organizations marketing directly to consumers.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget? We’ve helped hundreds of clients generate valuable leads with their PPC campaigns. And how much do you want to spend on each platform?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Top Rank Marketing

DECEMBER 15, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Do you have an important B2B marketing news item that we haven’t covered? If so, please don’t hesitate to drop us a line in the comments below.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Spiralytics

SEPTEMBER 11, 2023

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? To maximize this budget, focus on precise audience targeting, strategic bidding, and A/B testing to refine your Facebook ads. Progress wouldn’t be possible.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

RebelMouse

APRIL 10, 2023

In a Twitter thread , Mueller said Google does try to “learn” useful URL patterns for sites. Mueller was originally asked about whether or not large sites with pagination should be worried about crawl budget. u201c@akent99 @JohnMu another question about balancing best practices and crawl budget for very large sites.

Budget Programs 52

Budget Programs SEO Lead Scoring Lead Ranking 52

Contently

OCTOBER 18, 2022

Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Best for: Companies with a tight marketing budget. The takeaway? 5 types of customer research.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Stevens & Tate

MARCH 31, 2024

IBM’s research found that more shoppers want AI help when they’re shopping. They want it to help them find products, solve problems, and get deals. But, even though companies want to give them this kind of help, what they offer often isn’t good enough, which makes shoppers unhappy. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Top Rank Marketing

AUGUST 18, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. Have you a come across your own top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. AI-powered tools help you by analyzing vast amounts of data to identify patterns and anomalies on the influencer’s profiles that indicate fraudulent behavior.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Oktopost

NOVEMBER 9, 2023

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. The most popular paid channels listed above offer options to start small and scale budgets up or down as needed. 7 Essentials for Paid Media Plans 1.

Paid Content 62

Paid Content Media Plans Planning Allocation 62