Everything Technology Marketing

MARCH 25, 2014

Fifty percent of respondents expect alliance marketing budgets to increase over the next 24 months. A majority of alliance professionals (62 percent) expect the number of partners they work with to increase over the next 12 months. Thanks to everyone who participated in the survey.

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Everything Technology Marketing

MAY 31, 2011

Companies spend an average of 20 percent of their budgets on content marketing. The most popular channels to deliver content: website, live events, email. The top performance metric for content marketers is leads.

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Everything Technology Marketing

APRIL 14, 2010

What happens if I cut your budget by 20 percent? The old adage that 50 percent of marketing budget is wasted, the question is which half, just doesn’t cut it anymore. Where is the return on the millions of Dollars invested in marketing? Or add 20 percent?

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Everything Technology Marketing

FEBRUARY 26, 2013

The greatest barrier to lead generation success is lack of resources: Staff, budget and time. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

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Everything Technology Marketing

DECEMBER 8, 2009

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ).

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Everything Technology Marketing

NOVEMBER 14, 2009

Second, it helps allocate resources toward the most profitable opportunities and fosters focus. Defining tactical program activities, budget, calendar and ownership 8. We find answers to these kinds of questions can often help with creating the strategy: 1. A GTM plan is a powerful tool for four reasons. Implementation 10.

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Everything Technology Marketing

JANUARY 1, 2011

5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal. An empowered buyer means that the role of sales will dramatically be impacted, requiring sales enablement and marketing to help redefine and drive a new breed of value selling professional in 2011.

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