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Report: More Leading Marketers are Adopting an Agile Approach to Budgeting

KoMarketing Associates

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Some Good News: B2B Marketing Budgets Appear Unscathed.

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Google: Noindexed Pages Do Not Impact Crawl Budget via @sejournal, @MattGSouthern

Search Engine Journal

Google’s Search Relations team confirms noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. The post Google: Noindexed Pages Do Not Impact Crawl Budget appeared first on Search Engine Journal.

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If Time Is Money, This Free Google Ads Budget Script Is Priceless via @sejournal, @andreaatzori

Search Engine Journal

This free Google Ads budget script will help you to save time and money. The post If Time Is Money, This Free Google Ads Budget Script Is Priceless appeared first on Search Engine Journal.

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Google Shares Insights into Indexing & Crawl Budget via @sejournal, @martinibuster

Search Engine Journal

Google's Gary Illyes and Martin Splitt discuss why Google chooses to index some content and not others. The post Google Shares Insights into Indexing & Crawl Budget appeared first on Search Engine Journal.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Marketing budgets had been steadily rising, up from $12.3