Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

The Point

JANUARY 19, 2021

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? B2B Demand Generation Predictions for 2021 Click To Tweet. Photo by Behnam Norouzi on Unsplash.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Top Rank Marketing

AUGUST 4, 2023

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. Ars Technica “We are releasing three more foundation models, for music and audio.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. Even for relatively simple business models, this process has many variables.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. Bureau of Labor data.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Navigate the Channel

NOVEMBER 21, 2023

Like other paid media, building a budget for paid social media can depend on a number of factors and, with careful consideration and alignment with your overall communication plan, social media can be an effective channel in your overall paid media mix. Paid social media expands your audience beyond current followers.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Stevens & Tate

NOVEMBER 4, 2022

Generation X, often referred to as the middle child, is the generation sandwiched between the baby boomers and the millennials. However, this generation has impressive buying power and are essential to consider when determining how to tell your brand story. Why is Generation X Important?

Generation 95

Generation Brand Identity Branding Ethics 95

KoMarketing Associates

FEBRUARY 6, 2018

The majority of respondents believed that Centennials were the most price-conscious generation. In terms of assumptions marketers got right, Millennials were named the top generation to be loyal to brands. This highlights a key obstacle in satisfying generational needs. But that doesn’t account for the entire gap.

Customer Surveys 120

Customer Surveys Generation Youtube Pricing 120

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. 1.25% 1% YouTube 3.5% Do you know that over 55% of marketers use YouTube to market products ?

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Sprout Social

JULY 22, 2021

Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23).

Social Media 138

Social Media Generation Media Lead Ranking 138

DAGMAR Marketing

AUGUST 18, 2023

With over 350 million stock images ready and available, stock photography has become a saving grace for businesses in need of compelling visuals, but lacking the budget to hire a graphic designer. Why Use AI Image Generators? Midjourney is an AI image generator that can turn a simple text prompt into the image of your dreams.

Generation 52

Generation Budget Programs Best Practices Business 52

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? A/B testing has several benefits for lead generation.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. And for consumers with money to spend, there are new ways to shop through social commerce.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

SocialPilot

JANUARY 15, 2024

More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. More than 500 hours of videos are uploaded on YouTube daily. Video Content Marketing Stats on Ad Spending 66.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. Those who can see a significant boost to ROI. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

AUGUST 11, 2023

Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 186

Social Networks Business Work Management Social Media 186

Animalz blog

FEBRUARY 25, 2024

An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Google’s Search Generative Experience (SGE) — AI-generated summaries integrated into search results — creates uncertainty about how many clicks SEO content will get in the years ahead. SEO arms race. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech

AUGUST 22, 2023

Promising forecast for YouTube. The Google-owned platform generated $1.4 “We are confident that more brands will continue to allocate more of their advertising budgets to CTV and other digital media, which will affect traditional TV advertising,” said Andrew Feigenson, Vivvix CEO. The report.

Spending 91

Spending Paid Search Agency Allocation Ads 91

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Can you generate leads with content marketing? The best way to generate leads with content?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Webbiquity

NOVEMBER 21, 2021

Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365. Lead Generation Software. Sage Accounting. In the UK or Ireland? Click here. The Dates: Now through November 29.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Vidyard

NOVEMBER 6, 2018

The results achieved by this year’s winners were a result of big ideas and impeccable execution, not big budgets. This scrappy and resourceful team uses creative and authentic video to stand out, boost engagement, and generate big business on a small budget. No problem!  “The results have been amazing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

SocialPilot

MARCH 11, 2024

Enhancing Budget Planning When working with influencers, deciding how much budget to allocate to influencer campaigns can be hard. AI assists in determining how much budget you should reserve for the influencer campaigns by analyzing factors like audience size, engagement rates, content quality, and past performance.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Did you know that YouTube is the second largest search engine in the world?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Outbrain

JANUARY 2, 2022

Only 18% of companies managed to keep their budgets on the same level as before. In these precarious conditions, generating leads, which has always been a challenge for B2B companies , has become even more complicated. Best Lead Generation Strategies to Adapt in 2022. Best Lead Generation Strategies to Adapt in 2022.

Lead Generation 58

Lead Generation Sales Qualified Leads Ideal Customer Profiles Generation 58