Biznology

JANUARY 14, 2013

Here are 21 stats that show most CMOs leap before they look at ROI. source: Forrester ). source: Forrester). 57% are not basing their marketing budget on any ROI measures. How are CMOs doing? source: AdAge ). 80% feel challenged by the amount of data they have to deal with and the difficulty of accessing it.

Stats 80

Stats ROI CMO Forrester 80

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. Using Personas increases email open rate 2-5 times (Forrester). We’ve all been there. DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

NetLine

JUNE 21, 2022

In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . You’ve probably seen the stats, and maybe even accepted as common knowledge now that conversion increases by 9x when responding within five minutes of lead submission. . Are there any budget restrictions? Speed Kills.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!” In total, video makes up 56 percent of digital budgets. “There’s no doubt that online video marketing is on the rise.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Golden Spiral

MARCH 10, 2022

As marketers, we have become obsessed with numbers, stats, and metrics. Companies throw around so many dates, names, stats, and jargon that our brains brush most of them aside. They’ve committed some of their marketing strategy and budget to paid media. A Statistic to Cite. Sometimes to our own detriment. And it’s paid off.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

The Mx Group

SEPTEMBER 11, 2018

Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect. Forrester ). The B2B space is embracing content marketing — so B2B buyers expect it.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Porch Group Media

JANUARY 26, 2021

Spend on social media as a percentage of the overall marketing budget continues to rise. With spend at a current rate of approximately 12% of overall marketing budget, brands expect their spend to increase over the next five years to a total of 22.5%. of the overall marketing budget, this is expected to continue to increase to 21.8%

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Hubspot

DECEMBER 13, 2013

But instead of looking for the best deal on that brand-spankin’-new flat-screen TV, they’re looking to have the greatest impact possible with their budgets. Without further ado, here’s a list of 47 truly remarkable holiday marketing stats: 47 Stats for Remarkable Holiday Marketing from HubSpot All-in-one Marketing Software.

Stats 28

Stats Forrester Budget Programs Inbound Marketing 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Moz

JANUARY 14, 2020

More and more budget flowed to search to win exposure to the cherished searcher — that person pounding on their keyboard with their credit card between their teeth, drunk on the newfound novelty of online shopping. Top performing websites are now focusing extra budget back up towards the top of the funnel. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Hubspot

JANUARY 18, 2012

If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance. Stats to Set the Stage for Lead Nurturing. Source: Gleanster Research) Tweet This Stat. Source: Gleanster Research) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Hubspot

NOVEMBER 18, 2011

So we've compiled some super cool stats and data to help paint the picture of what's going on in the marketing automation industry, illustrate the key challenges marketers are facing, and show how marketing automation has helped address those problems. Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This!

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Hubspot

JUNE 29, 2012

Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Just want to sound smart in board meetings?

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Porch Group Media

OCTOBER 9, 2019

Spend on social media as a percentage of the overall marketing budget continues to rise. With spend at a current rate of approximately 12% of overall marketing budget, brands expect their spend to increase over the next five years to a total of 22.5%. of the overall marketing budget, this is expected to continue to increase to 21.8%

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Litmus

MAY 4, 2021

As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. If your marketing budget doesn’t include a line item for learning and development for every member of your team, go to your CFO and add it as soon as possible.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

The ROI Guy

JANUARY 25, 2017

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Marketing Insider Group

SEPTEMBER 14, 2020

Maybe you can use some of these in your next budget meeting. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. There are 179 bullets but 200+ actual stats in this post. Blogging Stats.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Also, over 80% of advertisers set aside around 10% of their marketing budget for affiliate marketing projects.

Statistics 58

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 58

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. You can put your all into a sales pitch, with all of the stats to back it up. And if you have the budget for one. Try to allot 25% of your budget to website development. that certainly isn’t always true. .

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Outbound Engine

NOVEMBER 6, 2018

Stat courtesy of Campaign Monitor. You can discuss topics like DIY home projects, how to landscape on a budget or even financial tips on down payments. So for small businesses on a limited budget, getting the most bang for your buck means using email marketing. Here are five benefits of email marketing for small businesses.

Small Business Marketing 51

Small Business Marketing Email Marketing Budget Programs Business 51

Convince & Convert

FEBRUARY 8, 2016

Distrust isn’t a business metric, but these are: 30% of the entire marketing budget is used to create content. ( Forrester Research ). Forrester Research ). One third of marketers say it takes more than seven weeks to create a piece of content. Techvalidate ). 70% of the content we create never gets utilized. Sirius Decisions ).

Content Marketing 107

Content Marketing Marketing Budget Creation Business Lead Scoring 107

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. Following the video, Beth Cossette brings up some interesting stats around businesses being more social. OK, back to the conference. Powerful stuff.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Allocadia

JUNE 7, 2019

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. According to Forrester , B2B marketing executives are not in denial. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Martech

NOVEMBER 3, 2021

While there’s no single formula to set an SEO budget , here are some strategies you can leverage to find a number that’s right for your business. Breaking down your marketing budget. If you have an entirely web-based business, you’ll likely spend a greater percentage of your total budget on digital strategies. How it works.

Budget Programs 115

Budget Programs Spending Paid Search Agency Marketing Budget 115

Allocadia

APRIL 16, 2019

If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. According to Forrester , B2B marketing executives are not in denial. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Twitter is Disproportionately Popular with African Americans&# with some stats put to it.

Social Media 159

Social Media Media Stats Statistics 159

KoMarketing Associates

NOVEMBER 10, 2021

To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. Proper Budgeting for B2B Social Marketing. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Terminus

MAY 8, 2020

Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. An ABM approach focuses your resources and budget on just the personas and accounts that fit your ideal customer profile.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Sword and the Script | B2B

DECEMBER 28, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Case in point? Image credit: Pexels.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Marketing Insider Group

FEBRUARY 17, 2021

I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged. Do Digital Ads work? Do Digital Ads Work?

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Ascend2. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

MARCH 15, 2019

Not a great stat, but it does mean that 50% are surviving past the five-year mark. As budget and demand allow, surround yourself with experts in things that you are not. According to Forrester research , 68% of B2B buyers have expressed a 'don't call us, we'll call you' preference. That's not so good. If not, get it.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. A value driven mindset requires leaders and marketers to plan and budget for the long term and to take a more holistic view that goes beyond cost-per-lead budgets. But I have a secret: I get a kick out of traffic stats. Ardath Albee's blog Marketing Interactions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. BANT- Budget, Authority, Need, Timeline. Site stats. So why is Email Segmentation important anyway? . Types of lead scoring: Explicit – helps define the right type of lead.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Content Standard

DECEMBER 16, 2016

Meanwhile, the work keeps piling on: your managers want efficiency and creativity, but they don’t have the budget for something that “probably” will work. From turning raw stats into a narrative or generating headlines, AI can—over time—fuel a marketing transformation.

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65