KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Budgets have also been impacted by the pandemic, but there has been less of an affect on U.S. were “significantly affected” by the pandemic. In the U.S.,

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Allocadia

MAY 14, 2021

COVID-19 has made it more important for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward.

Allocation 45

Allocation Forrester Planning Marketing Budget Creation 45

Biznology

JANUARY 13, 2022

Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. On ecommerce and digital marketing for manufacturers and distributors, organized by WB Research, the same company as runs B2B Connect, below. May 2-4, Austin and “digital experience,” Forrester B2B Summit North America.

Conference 197

Conference B2B Forrester Marketing Management 197

SmartBug Media

OCTOBER 1, 2020

Key KPIs to Track in Your Marketing Budget. By channel or tactic, you should be tracking the following key performance indicators (KPIs): Budget: How much capital you are allocating to a specific channel or tactic. Cumulative budget: The total budget summed up across all marketing channels. Budget pacing.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

KoMarketing Associates

JUNE 23, 2021

Although marketers have a wide array of objectives on their list, new research shows that many would like to make fine-tuning the customer experience a top priority in the coming months. Approximately 44% stated that they are making new tech investments, while 38% claimed that they are increasing their defined customer experience budget.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. 2016 B2B Budget Plans Show That It’s Time For A Digital Wakeup Call. ” – Forrester Research. Get the Report. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Zoominfo

APRIL 20, 2022

A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. Data from Forrester Research shows how rapidly marketing metrics are changing. The result? In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Televerde

APRIL 30, 2020

As marketing feels the pinch of reduced budgets and disrupted strategies, sales needs to keep the pipeline full. Televerde is a registered trademark of Pegasus Research Group, LLC. In the short-term, companies are preserving cash to maintain the health and operations of their businesses. Press Contact: Jennifer Jewett. 1 617 913 2404.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. When it comes to B2B content marketing, previous research suggests that it may be in marketers’ best interests to utilize a more sophisticated strategy.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Buyer Persona Research. Critical to buyer persona research is the use of qualitative research.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They typically have a deeper understanding of their needs and are actively researching solutions. Demonstrating budget authority. Requesting quotes or proposals.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

The Mx Group

AUGUST 8, 2018

Email open rates are five times higher for companies using personas (Forrester). Yet even though their value is proven, a persona project can seem out of reach for organizations, due to budget or time constraints. We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways. Check out the report here !

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Sometimes they provide new opportunities and directions.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

KoMarketing Associates

NOVEMBER 15, 2019

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. Many marketers are convinced that they can deliver a personalized customer experience when they take advantage of customer data, in particular, according to previous research.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

Only B2B

MARCH 27, 2024

Qualification involves calls, needs assessments, or demos to assess budget, authority, timeline, and pain points. Generating High-Quality Leads: Sirius Decisions research indicates that only 25% of leads are actually qualified. Offer gated content like white papers or webinars to capture leads who are actively researching solutions.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Content Marketing Institute

MAY 4, 2018

That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. There was much higher uncertainty about content marketing budget among those that are less well aligned.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Biznology

DECEMBER 29, 2017

As martech gets more complex and CMOs are close to controlling tech budgets as large as CIOs , next up is the need for simplicity and new ways for marketers to take advantage of technology without becoming total geeks. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

KoMarketing Associates

MARCH 21, 2018

Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research. Research revealed that a lack of real-time customer insights (31 percent) is still holding organizations back from CX success.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

Zoominfo

MAY 31, 2022

Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Bigger budgets? Top-Down Market Size The top-down approach uses industry research to estimate the size of your TAM. Read More How Do I Calculate TAM? Learn the Methods Why Do I Need to Find My TAM?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Vidyard

JULY 20, 2016

And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. Videos take time, effort … and budget. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. Get the Report.

Research 50

Research Video Marketing Forrester Planning 50

KoMarketing Associates

JANUARY 11, 2018

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Zoominfo

MAY 8, 2020

Or do you plan a little, consider meals you might like to eat, think of a ballpark budget, prepare a list, and aim to get in and out as quickly as possible? Bigger budgets? The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market. What industries are we likely to sell into?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Vidyard

JULY 28, 2016

And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. Videos take time, effort … and budget. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. source=blog”].

Research 50

Research Video Marketing Forrester Planning 50

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech Advisor

NOVEMBER 28, 2019

According to a recent Forrester Consulting study, commissioned by Infogroup , “Marketers Need To Confront The Inconvenient Truth Of Data Pollution,” the vast majority of marketing organizations—96 percent, in fact—have had campaigns negatively affected by data pollution. Loss of budget (44 percent).

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Martech

APRIL 26, 2022

In particular, will it fit in your budget? How to think about ABM budgets. You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise.

Account Based Marketing 97

Account Based Marketing ABM Paid Content Cost 97

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 The typical B2B buyer performs approximately 12 online searches as research , according to Google. Putting budget dollars in these areas can lead to business growth and greater profitability. trillion in the U.S. Why the Change?

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Madison Logic

JANUARY 5, 2023

With supply-side inflation, continued international conflict, and tough decisions like budget cuts and layoffs disrupting day-to-day operations, organizations will require a more strategic marketing approach in 2023. What are their motivations for researching a solution? . Customer marketing will be critical in 2023.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. Forrester says: Partnering with reputable providers with transparent data acquisition methods is crucial for ethical considerations. How to collect B2B Intent Data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62