Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. They should also understand the best practices for engaging in social media. They have no agenda. But don’t take my word for it. It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

Sprout Social

JANUARY 23, 2023

As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. Get creative As marketing budgets shrink, you have to get more targeted. Trust your team.

Planning 125

Planning Ad Building Marketing Budget Budget Programs 125

KoMarketing Associates

NOVEMBER 15, 2019

Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. Marketers believe that there are many benefits to making improvements to their marketing/media data quality.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Biznology

DECEMBER 29, 2017

As martech gets more complex and CMOs are close to controlling tech budgets as large as CIOs , next up is the need for simplicity and new ways for marketers to take advantage of technology without becoming total geeks. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SmartBrief - Marketing

JULY 25, 2023

Essentially, marketing leaders are trying to optimize the resources they have while searching for creative ways to connect with their audiences without sabotaging their marketing budget. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Only B2B

FEBRUARY 6, 2024

They offer insights into website visits, search queries, social media activity, and more. Social Media Listening: Utilize social media monitoring tools to identify companies and individuals discussing topics related to your offerings. Budget and ROI Measurement: ROI remains the most challenging aspect for B2B marketers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Continued support and investment (97% plan to maintain or increase personalization budgets this year). Leverage social media as a conversational tool. Please stop doing this.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Marketing Insider Group

JULY 29, 2020

Don’t be fooled into thinking that pieces of content without direct dollar values are a waste of budget. In fact, unified communications platform PingPilot did a survey with Forrester and found that 67% of people said valuing their time is the most important thing a company can do to provide them with good customer experience.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Qualification involves calls, needs assessments, or demos to assess budget, authority, timeline, and pain points. Ah, the never-ending quest for qualified leads!

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI B2B Marketing Trends Top of Funnel 110

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Demand Advertising Agencies Advertisements 52

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

Allocation 95

Allocation Peer-to-peer Marketing Budget Work Management 95

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. The ROI of social media management Social media is a vast and sprawling ecosystem. in savings.

ROI 101

ROI Work Management Marketing Management Case Studies 101

Martech

APRIL 26, 2022

In particular, will it fit in your budget? How to think about ABM budgets. You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise.

Account Based Marketing 94

Account Based Marketing ABM Paid Content Cost 94

QuanticMind

JUNE 22, 2023

Who knows: A new report from Forrester predicts that artificial intelligence will lead to the loss of 33,000 US advertising agency jobs by the end of the decade. TV Upfront Budgets Down Significantly—Why It Could Benefit Streamers [:04] It’s been quite a dramatic time for TV advertising , and the plot twists show no sign of slowing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Kapost

APRIL 17, 2017

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

ScanmarQED

MARCH 17, 2021

These learnings when applied to optimizing media budgets help drive long-term performance.?But?it Forrester coined the term “Unified Measurement” in 2016 to describe this?process. You also support your brand through Online Display Ads, Paid Search, Paid Social Media,?and particular budget. you can compare?all

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Lead Forensics

APRIL 16, 2024

AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Budget Programs Cross-Selling High Quality Lead 52

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

ClickZ

APRIL 29, 2020

In 2018, 29 percent of their budgets, excluding media spend and agency fees, went to martech while just 24 percent went to paying staff. Forrester projections show spending on global marketing automation tech hit $13.4 Forrester projections show spending on global marketing automation tech hit $13.4 billion, by 2023.

Marketing Automation Services 126

Marketing Automation Services Work Management Marketing Management Budget Programs 126

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. So if the survey finding that the median of annual interactive marketing budgets is $7.19 Five Benchmarks.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Clean Email Data.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Porch Group Media

JANUARY 26, 2021

In addition to customer experience, the CMO Survey study also examined other areas such as social media. Spend on social media as a percentage of the overall marketing budget continues to rise. Social Media and the Customer Experience. of the overall marketing budget, this is expected to continue to increase to 21.8%

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. Vidyard’s The Video Marketing Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Zoominfo

MAY 25, 2022

Analysts from Forrester found companies that implemented a B2B sales and marketing intelligence solution realized 35% more leads in their pipeline and 45% higher-quality leads, leading to higher revenue and growth.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Economic uncertainty has followed us into the new year and advertisers are taking a second look at their ad budgets.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing B2B Ad Exchange 94

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. According to the IAB , media buyers are spending 67 percent more on video marketing than they did in 2015. In total, video makes up 56 percent of digital budgets.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121