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DECEMBER 8, 2008 [Budget, Forrester] Getting More Out of Each Click with "Post-Click Marketing"
On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.
DECEMBER 8, 2008 | WEBMARKETCENTRAL
[Budget, Forrester] Getting More Out of Each Click with "Post-Click Marketing"