How to get a Bigger SEM Budget
NOVEMBER 7, 2007
Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." Check it out. _ So to return to my question in the headlineâ€”how do you get a bigger budget devoted to search? Because results are poor, clients won't increase their budget allocations.
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Sure, online video is hot, but how you optimize video assets? Social Tagging
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
On the buyer side, FYIndOut is targeted at SMBs that are generally too small to have policies against endorsing vendors (as many larger enterprises unfortunately do) or to be clients of analyst firms like Gartner or Forrester. None of these options speaks to the solution provider’s quality, just their advertising budget and SEO skills. It will also require generating scale quickly.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.
Forrester Sounds the Digital Marketing Alarm
APRIL 12, 2016
The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. 2016 B2B Budget Plans Show That It’s Time For A Digital Wakeup Call. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard. But has spending?
3 Key Metrics that Will Have a Profound Impact - a Report from Forrester’s Sales Enablement Forum
The ROI Guy
MARCH 7, 2013
T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum. The Bottom-Line Your customers continue to be impacted by what Forrester termed the “Do More With Less Economy”. They have less budget, time and risk tolerance than ever.
Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
DECEMBER 18, 2013
It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. major decision facing CMOs budgeting for 2014 is to staff up internally or to contract out for services. Governance assessment.
Small Marketing Budget? Use In-House Experts to Get Huge Results
MAY 8, 2015
According to Forrester Research , 51% of B2B marketers expect to increase their budgets this year, and they’ll average an increase of 6%. That’s good news for big brands with big budgets to match. Your small marketing budget might have actually been a spur to creativity. Speaking of marketing on a budget, take a look at the Act-On pricing page. And you know what?
Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
JANUARY 16, 2014
That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. It’s apropos to the start of a new year, the time when business budgets are finalized and dollars allocated based on hard looks at – and hard decisions about – what yields the highest ROI.
There is no community on social media
grow - Practical Marketing Solutions
JUNE 8, 2015
And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. If you want a community, you need to build a community, and that means a branded community on a domain you own. I am generally a fan of Forrester and their research but this observation has me dumbfounded. Now that’s a headline that gets your attention, right? Your thoughts?
Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success
Customer Experience Matrix
MARCH 30, 2012
Budget issues emerged as a clear number one, but they reached that rank on just four of the seven surveys and ranked quite low on the other two that included them. Winterberry and Forrester were specifically about online marketing, Gleanster and Marketing Sherpa were B2B surveys, and IBM and the two CMO Council studies were of general marketers. Results are below.
How To Use Increasing Digital Marketing Budgets
JANUARY 7, 2014
So, you have more digital-marketing budget this year. Just last year (2013), 55% of marketers across the globe increased their digital marketing budgets. The answer depends on your company’s needs, including its current priorities, the industry you’re in, the audience you’re trying to attract, and the size of your budget. Congratulations! Enough said.
What’s the killer app in B2B marketing? Face-to-face events
JULY 28, 2016
Year after year, events and trade shows clock in as the single largest line item in B2B budgets. 20% on average, according to Forrester. I’ve seen companies that devote as much as 60% of their spend to face to face. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade showsIt’s not digital, except tangentially. Bingo.
Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast
The ROI Guy
JULY 8, 2014
According to Forrester, prospects indicate that less than 10% of sales engagements are focused on customer value (down from a paltry 12%). Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2014. According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2%
Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!
The ROI Guy
JANUARY 16, 2014
According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 • IDC 2013 Buyer Experience Study (Oct) • Forrester Sales Enablement Conference 2013 • SiriusDecisions SiriusIndex, results from 2011 – 2013. However, as has been proven over the past two years, this forecast may be dramatically optimistic.
Content marketing’s $40 billion miss
SEPTEMBER 30, 2015
Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. On the question of the value buyers derive from the content B2B marketers put in front of them, O’Neill reports that “They delivered a resounding thumbs-down,” in Forrester’s most recent research, “responding decisively with phrases such as ‘trash’ and ‘useless.’ ”.
Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
JANUARY 3, 2013
We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty. Join Act-On’s Jeff Linton in a free webinar to learn seven actionable, achievable habits that any SMB can use to drive revenue, based on this research from Forrester Consulting. SMB use a lot of tactics.
A Call for Marketing Enablement
NOVEMBER 13, 2014
This is an issue that must be addressed given that according to Forrester, 96% of CMOs have stated that their departments are being asked to do things it has never been asked to do before. As we head into 2015, many organizations are in the throes of planning and defining their budgets. ANNUITAS recently published a B2B Enterprise Demand Generation Survey. Only 2.8% said effective.
The Top 3 Priorities for 2010 Marketing Budgets
NOVEMBER 2, 2009
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn.
Gartner says 2013 will be a Better Year for IT Spending Growth?
The ROI Guy
JANUARY 8, 2013
According to Forrester, less than 12% of sales engagements are focused on customer value. Trillion in 2013 IDC 2012 Buyer Experience Study (a survey of 204 IT buying organizations) Forrester Sales Enablement Conference 2012 SiriusDecisions SiriusIndex, results from 2011 - 2012. This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. Why Now?
Five 2015 B2B Demand Generation and Content Marketing Resolutions
JANUARY 6, 2015
In Forrester’s 2013 report B2B CMOs Must Evolve or Move On , 97% of CMOs either strongly agreed or agreed “Marketing must do things it hasn’t done before in order to be successful.” Yet so few marketing budgets include training for these skills that are needed. Blog Buyer''s Journey buyer-centric Customer lifetime value Engage-Nurture-Convert Enterprise Demand Generation Study Forrester In the ANNUITAS B2B Enterprise Demand Generation study, more than 60% of respondents stated that they ran over 15+ campaigns on an annual basis. The real question however, is what is next?
Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
OCTOBER 7, 2010
Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs For Information Technology, it’s not how much you spend, but what you invest in that matters. But as budget season looms for most organizations, how can you be sure IT is getting its fair share to drive innovation and bottom-line impact? Frugalnomics in Full Effect: Forrester and Gartner.
The new ABCs of Selling: Always Be Challenging!
The ROI Guy
OCTOBER 24, 2014
Unfortunately, buyers indicate that: 10% of sales reps are still pitching products right out of the gate, or pseudo-solution selling, asking a few questions before diving into a one-size-fits-all product pitch (Forrester). Tailor: Delivering content that is tailored or dynamically interactive to address individual prospect challenges and value drivers. The key? decision makers?
No Decision is No Excuse
The ROI Guy
JUNE 17, 2015
They are not buying your proposed solution, and chances are they didn’t get back to you to tell you the bad news, o r they did, only to indicate that it’s going to go on the back burner for now, or there's no budget. CEB Cost of Do Nothing Forrester Frugalnomics Frugalnomics Survival Guide No decision Sales Benchmark Index SiriusDecisions Value SellingPeople buy from people.
What three mistakes are you making with video marketing?
PR Meets Marketing
NOVEMBER 30, 2015
I recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). Per Forrester the days of “organic viral” videos have past. By keeping this mind during the planning phase, your able to maximize your video marketing program in terms of budget, time and results.
Return on Sales Enablement: The Adoption Challenge
The ROI Guy
OCTOBER 15, 2014
Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. Worse, less than 10% of sales reps are identified by buyers as focused on what matters to them most – value and outcomes – with 58% disengaging as a result (Forrester / Qvidian).
Sales and Marketing Alignment in 2013? Not so Fast!
The ROI Guy
JANUARY 15, 2013
Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. The most telling, if Marketing were given 10% more budget, where would they spend it? Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary.
The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
The ROI Guy
NOVEMBER 18, 2014
At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off). Alinean challenger selling conversation fuel customer conversations Dan Sixsmith Forrester ICE Insights Pisello Provocative Selling Selling with Insights SiriusDecisions Value Marketing Value Selling So what are these insights?
How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015
DECEMBER 23, 2014
As we head into 2015 and final strategies are being developed and budgets finalized, it is incumbent upon marketers to understand that not all content is created the same. It is now our job to develop content that Engages and Nurtures throughout that 57 percent and once they do engage with sales, enable and train them on Conversion content. This requires more than just pumping out content to fill various channels which 57 percent of marketers do “all the time” according to Forrester. Blog Buyer''s Journey Content marketing strategy Demand Generation Strategy Forrester
TCO is So 1990: TCS is the new TCO
The ROI Guy
AUGUST 26, 2015
Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. Cloud Economics Cloud TCO Gartner IT Budgets IT Economics Kirwin TCO TCS Total Cost of Ownership Total Cost of Servicesand if you were in IT, it was all about TCO – Total Cost of Ownership. TCS could be that new model.
Where is ROI Best Applied in the Sales Process?
The ROI Guy
MARCH 20, 2013
This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. TCO Tools Sales Enablement ROI tools Alinean ValueStory TCO Calculator interactive white paper Forrester TCO Benefits Estimator Pisello Sales Tools Value Selling ROI AnalysisQuantify the Pain Why Now? Justify the Gain Why You?
It's Official: Forrester Says B2B Buyers Hate Confusing Jargon
What Works - What Doesn't
SEPTEMBER 7, 2010
Now, it’s official – or at least corroborated by a Forrester Research Inc. Only 15% of the exec surveyed by Forrester felt their meetings with salespeople are valuable and live up to their expectations, and only seven percent usually accept a follow-on meeting. I’ve been yelling for years that technical jargon in marketing content turns off B2B business buyers. report.
Happy New Year! Maybe not for IT Sales & Marketing
The ROI Guy
JANUARY 6, 2012
For IT executives, budgets will remain constrained, an environment of do-more-with-less. Serious budget constraints make even high ROI projects hard to get approved. And in today’s economy, finance is playing more of a key role in setting strategy and budgets – a risk adverse bunch that will need extra convincing. growth forecasts. predictions.
Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused
JANUARY 10, 2011
A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on”.
The DNA of a Top Performer—Are You Cut From the Same Cloth?
MARCH 12, 2013
The questions we asked were taken from an Act-On and Forrester Consulting Report titled “Driving SMB Revenue in a Down Economy,” in which those initial results revealed a new model for successful companies, referred to as “Top Performers.”. We recently surveyed 101 of our customers in the small and medium-sized business category about their online marketing practices.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Budget: $0 (I have no budget, I need something free!). Budget: Under $500 per month. Budget: $500-1,000 per month. Budget: We don’t need no stinkin’ budget. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.. These tools are among the best for social media monitoring, whatever your budget and needs. simple tool like Google Alerts would pick up most stray citations. No more.
Email Adoption High But Lacking Best Practices
The Effective Marketer
JUNE 14, 2011
A Forrester Research “ How US Maketers Use Email Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Marketing Budgets and Email Effectiveness. Online Video.
Are you CIO Worthy?
The ROI Guy
OCTOBER 31, 2011
From Forrester, as reported in their Sales Enablement Forum earlier this year, buyers can easily categorize salesperson agendas, with: · 27% only wanting to tell the buyer about their products / solutions (transactional focused) at over 27% of the time; · 41% listening for a keyword or two so they can give a prepared pitch (buzz word solution focused). Financial Justification – For today’s risk adverse and budget constrained CIO it is often easier to do nothing, than change. As most CIOs have been forced to do more with less, this time allocation is more precious than ever.
Sales Enablement and The Economic-Buyer
JANUARY 5, 2011
To effectively fight Frugalnomics, improve sales success and reduce sales cycles, new sales enablement strategies and investments may be required: 1) Engage Earlier – empowered by the Internet, buyers are doing more of their own research on-line, often having set a strategy, allocated budget and selected potential solutions before sales has been invited to the first meeting. April 2009.
Spring has Sprung, and So Should New Sales and Marketing Practices
The ROI Guy
MARCH 30, 2011
It is not often we see so many thought leaders and pundits confluence around such significant observations: • At Forrester , sales enablement analyst Scott Santucci indicates that “We are in the middle of a major transformation in the B2B sales model, driven by customer’s enterprise-wide strategic procurement initiatives to buy only what they need at the lowest possible price”. TCO Tools IDC Value Marketing ROI tools Alinean Outcome-Based Selling interactive white paper Forrester Diagnostic Selling TCO Excecutive Assessment Tools Pisello Value SellingHow to Fight Frugalnomics?