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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Budget: $0 (I have no budget, I need something free!). Budget: Under $500 per month. Budget: $500-1,000 per month. Budget: We don’t need no stinkin’ budget. These tools are among the best for social media monitoring, whatever your budget and needs. Alterian SM2 Freemium. Alterian SM2.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Tags: Marketing Research Social Media Marketing Augie Ray b2b marketing engagement channel Forrester Research Laura Ramos social media budget allocation top five social media platforms. Tweet This!

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. of total marketing budgets currently to 11.7% As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. MediaPost ).

Stats 100
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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. “Marketing budgets will continue shrinking&# —yup. 5 forces that are strangling conversational marketing by iMedia Connection. “Social media continues its rapid growth&# —check.

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23 Outstanding Social PR Guides

Webbiquity

Caysey Welton showcases graphical “PRiodic Table of Elements,” which lays out “several important elements that a PR pro needs to consider on a day-to-day basis,” from the basics of jumaity, logistics, and budgeting through ethics, framing, media relations, and negotiation, in this quick-read post.

PR 100
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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

budgets continue to shift from offline to online, and “[companies] will expand their social media participation and continue to nurture a wide variety of social media tactics&# ), others are more interesting. Nearly half of all b2b marketers said they can’t predict the impact on lead production from a 10% increase in budget.