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Forrester Study: How Influitive Generates a 355% ROI

Influitive

Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive. In this backdrop, focusing on your existing customers is the smart – if not vital – investment.

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Evolving the CMO Dashboard with Forrester

Drew Neisser

The economy is turbulent and marketing budgets are down. Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber. He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. But growth goals are up… What’s a marketer to do?!

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Forrester’s B2B Budget Benchmarks

Drew Neisser

It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth.

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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Click here for more highlights from Forrester B2B Summit 2023.

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How to create Buyer Personas at every budget

Cintell

Email open rates are five times higher for companies using personas (Forrester). Yet even though their value is proven, a persona project can seem out of reach for organizations, due to budget or time constraints. We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget.

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3 Ways to Find Budget for ABM in an Economic Downturn

Engagio

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Taking an account-based approach has many benefits.

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BrandMaker Webinar with Forrester: Is-One-and-Done Planning Dead?

Allocadia

series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. It’s no easy task, but it’s imperative to revenue growth. Pivot Fast.”