Forrester's upcoming forum is a great example.). It's one of the few areas of increased spending (along with digital marketing, of course) amid relatively flat marketing budgets. Tags: Collaboration Creating Demand Marketing Sales Strategy B2B enablement Forrester IDC ISBM ITSMA marketing Neil Rackam sales sales cycle sales enablement sales support SAVO solutions Indeed not.
OCTOBER 25, 2010
REPUTATION TO REVENUE [Budget, Forrester] Is sales enablement dead?