B2B Brand Marketing & Demand Gen: Better Together
Marketing Interactions
AUGUST 1, 2021
I just read a recommendation that B2B organizations should allocate 46% of budget to brand marketing and 54% to demand gen. According to Forrester, only 22% of B2B companies have fully integrated their brand and demand marketing functions. Don’t split your budget and create silos. OK, it’s hot and I’m hungry.
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