Business in 2015: How the CMO and CIO Will Determine the Future
Crimson Marketing
JANUARY 7, 2015
The CIO of 2015 must expand their focus beyond IT or they “will see their budgets cut and their positions marginalized.” Forrester predicts that 60% of companies will experience a data breach in 2015, “with the worst and most-publicized examples destroying years of brand value.” Source: Forrester.
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