Buzz Marketing for Technology

APRIL 6, 2011

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. Done properly, social data analysis can help you make your million-dollar media budget perform like a million-five, two million or more.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence).

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence).

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. Relationship Building/Networking. Industry Switch. Background. IT Organization. Offshoring. Succession Planning.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Federal Budget. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. friday flux. Gilbane Report. global city. Google Sites. governance. government. guest blogger. HigheredBlogCon. incentives. information management. innovation.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

Consumer budgets are drastically lower, since the 2008 financial collapse. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. We see this a lot among brands. e-commerce sales are expected to.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100