ANNUITAS

DECEMBER 11, 2023

Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

DECEMBER 23, 2014

As we head into 2015 and final strategies are being developed and budgets finalized, it is incumbent upon marketers to understand that not all content is created the same. This requires more than just pumping out content to fill various channels which 57 percent of marketers do “all the time” according to Forrester.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

NOVEMBER 13, 2014

This is an issue that must be addressed given that according to Forrester, 96% of CMOs have stated that their departments are being asked to do things it has never been asked to do before. As we head into 2015, many organizations are in the throes of planning and defining their budgets. stated their teams were highly skilled while 55.7%

Planning 100

Planning Demand Generation Forrester Case Studies 100

ANNUITAS

DECEMBER 11, 2014

Forrester released a report this year that showed that 96% of CMOs either agree or strongly agree that “the breadth of skills needed to succeed in marketing has increased dramatically”. CMOs need to lead their teams and ensure they are appropriating the right amount of budget to skills development and education. Investing Wisely.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

ANNUITAS

JANUARY 6, 2015

In Forrester’s 2013 report B2B CMOs Must Evolve or Move On , 97% of CMOs either strongly agreed or agreed “Marketing must do things it hasn’t done before in order to be successful.” Yet so few marketing budgets include training for these skills that are needed. rated themselves as highly skilled.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ANNUITAS

DECEMBER 8, 2015

The Creation of Less Content: According to Content Marketing Institute, the last three years have seen the majority of organizations increase both the amount of content created and amount of budget spent on content creation.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100