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| | CONTENT MARKETING FOR BI
APRIL 13, 2010 Will Social Media Replace Traditional Marketing?
Should we have a Facebook page?” Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites.
| | TOM PISELLO
SEPTEMBER 17, 2010 Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.
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| | SOCIAL MEDIA B2B
AUGUST 4, 2010 28 Awesome B2B Social Media Statistics
Forrester predicts B2B interactive marketing spending to reach $4.8 Channels : Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. Budgets : B2B product marketers were spending an average of 3.4% Among those that plan to increase budgets, 11.1%
| | DELICIOUS B2BMARKETING
NOVEMBER 1, 2010 2010 B2B Marketing Budgets and Mix Trends Research
Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.
| | THE EFFECTIVE MARKETER
MAY 3, 2011 The Challenges in Adoption of Marketing Technology « The Effective.
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases had a very interesting presentation by Suresh Vital from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.
| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 3, 2009 Show Me the Numbers: Hard Data on Internet Use and Media Spend
This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2) But the MPA also points to a study from MRI MediaDay (again published on Marketing Charts ) showing the percentage of consumers using each medium. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.
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THE EFFECTIVE MARKETER The Rise of the Content Marketer « The Effective Marketer
| MONDAY, MAY 9, 2011
According to a recent report from Forrester
Research titled “B2B Marketers Must Better Prepare for Marketing Automation ( get it from Marketo for free ), marketers have to really focus their efforts on content creation if they are to succeed: “If they only push this type of content out in campaigns, they push their audiences away, since business buyers have a low tolerance for commercial messages. Twitter feeds need updating, Facebook
pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e. And scary? MORE >>
INBOUND SALES NETWORK Does Your Competitive Strategy Start With Your Customers?
| TUESDAY, AUGUST 23, 2011
The successful companies will be customer-obsessed, like Facebook
, Best Buy, Apple, and Amazon.com. Executives in customer-obsessed companies must pull budget
dollars from areas that traditionally created dominance — brand advertising, distribution lockup, mergers for scale, and supplier relationships — and invest in such areas as real-time customer intelligence, customer experience and customer service, sales channels that deliver customer intelligence, and useful content and interactive marketing. Looking for ways for marketing to show
ROI? MORE >>
THE EFFECTIVE MARKETER Email Design Review Gallery « The Effective Marketer
| TUESDAY, MARCH 9, 2010
After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show
me different email designs. This is the first post of a series that will show
you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook
and Twitter What I Like: Really great color combination makes it easy in the eye. Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! MORE >>
DELICIOUS B2BMARKETING B2B Marketing Mix: Will Online, Social Tactics Lead?
| MONDAY, NOVEMBER 1, 2010
This blog draws on the heritage of my Forrester
research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester
Research. April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester
and me on the B2B marketing budget
trends and effectiveness survey. This is our second joint endeavor on this topic. Want to hear more? MORE >>
- Digital Natives in Our Midst | Advice and Opinion
. Are you involved in setting the direction for your companys IT budget
or strategy? It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows
. Why Microsoft Should Bring Facebook
-like Look to SharePoint. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester
analyst Erica Driver about the current and future state of workplace technologies. src = [link]. }. MORE >>
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