Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
SEPTEMBER 17, 2010
Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.
28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
Forrester predicts B2B interactive marketing spending to reach $4.8 Channels : Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. 39.2% of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5% Source ). Source ).
Will Social Media Replace Traditional Marketing?
Content Marketing for BI
APRIL 13, 2010
Should we have a Facebook page?” Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites.
The Challenges in Adoption of Marketing Technology « The Effective.
The Effective Marketer
MAY 3, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases had a very interesting presentation by Suresh Vital from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.
B2B Marketing Mix: Will Online, Social Tactics Lead?
NOVEMBER 1, 2010
This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Share this: Possibly related posts: (automatically generated) B2B Marketing Mix and Budget Trends Survey: Please Participate!
Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1% for email. Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% to 18.5% of the total. Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2) asl the dominant uses. Forrester chart, posted on CNET shows five years of data on time spent per week with major media.
Digital Natives in Our Midst | Advice and Opinion
Buzz Marketing for Technology
JUNE 27, 2008
Budget. Are you involved in setting the direction for your companys IT budget or strategy? It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). facebook. Why Microsoft Should Bring Facebook-like Look to SharePoint. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. src = [link]. }.