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New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

Vidyard

As businesses continue to create videos, budgets are following. This year, 90 percent of study participants reported having the same or a growing video budget. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Citibank, and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

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New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

Vidyard

As businesses continue to create videos, budgets are following. This year, 90 percent of study participants reported having the same or a growing video budget. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Citibank, and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

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Inbound Marketing & Marketing Automation

LeadSloth

It may be attractive to shift more budget to generating leads via your company’s website. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). What Does it Do for You?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This usually means a purchase timeline has been discussed, and budget and decision have been established. This information also identifies top performing channels and where budgets are best utilized. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Kyle G Bradley.