budget 
ClickZ
JANUARY 22, 2020
In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Oracle Eloqua. Customized budgeting platform. Key Features: Offers web-based email marketing platform. Provides lead generation.
KoMarketing Associates
APRIL 11, 2013
The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report. We plan on having some analysis on this report in the coming weeks. BtoB Research Defining the Modern Marketer.
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ViewPoint
MARCH 6, 2012
According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. Marketers, on average, spend over a quarter of their marketing budget on content marketing. Master Your Data Universe.
Marketing Insider Group
JANUARY 29, 2013
Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. But there is no bigger sin in the corporate world than the marketing budget disaster of handing out budgets based on some percentage of what you had the previous year.
markempa
FEBRUARY 18, 2013
He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By It could be, as we’re seeing increasingly.”.
Allocadia
JUNE 7, 2019
If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. According to Forrester , B2B marketing executives are not in denial. Peter Drucker, pioneer management guru, said it best. The problem today.
Allocadia
APRIL 16, 2019
If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. According to Forrester , B2B marketing executives are not in denial. Peter Drucker, pioneer management guru, said it best. The problem today.
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