Buzz Marketing for Technology

JULY 21, 2010

How about on the front end with your budget and invoicing? Let’s keep working toward getting to the summit! How about your partner community and the leads you have given over to them. Are they reporting back to you in real time? That’s on the business impact side. Are those invoices rolling in real time? Probably not. Tweet This!

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

AUGUST 11, 2010

These ads are available to anyone with an advertising budget, from $1 to $1 billion. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. These ads like any other include a headline, an image and body copy. Share this on Linkedin. Share this on del.icio.us.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

DECEMBER 1, 2010

“Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on Bebo. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

OCTOBER 19, 2010

Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender. So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Does it cause an emotional reaction?

Buy 100

Buy Digg Buzz Blogger 100

Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Where do image ads fit in the mix?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

KoMarketing Associates

JANUARY 22, 2015

When we first started working with clients on more organized content marketing initiatives, ideas were saved everywhere, across everyone’s desks and laptops. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Messaging, target audience, and potentially budget required for each distribution site.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

JANUARY 14, 2011

Since stories are fundamental to the way our brains work, why don’t we tell more stories? When I was first working online, all my web copy was as official and business-like as I could make it. As a small business, I was competing with much larger enterprises with staff and budgets. Let me tell you a story about that.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Webbiquity

APRIL 7, 2010

Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. The Importance Of Branded Search Programs (Even in Tough Economic Times) by Search Engine Land.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing iProspect 100

Webbiquity

MAY 24, 2010

True, there are techniques that work better than others, guidelines that are good to know, rules of etiquette to follow and common mistakes to avoid , but the general skills called for aren’t all that uncommon, and the specifics are teachable. Social media marketing is really hard. Social media is free. Ooh, not a good idea.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

APRIL 26, 2010

Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. Web Strategy in 2010 by baekdal.com. A CMO’s guide to picking the right market research by iMedia Connection. Preparing for a world without salespeople by iMedia Connection. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

JUNE 25, 2010

However, many consultants feel uncomfortable making connections, uncovering needs, and working closely with people they don’t yet know well. Just like when you advocate new ideas to your clients when you work with them, you must be persuasive, confidence inspiring, and empathetic all at the same time when you sell to them.

Consulting 100

Consulting Allocation Digg Budget Programs 100

Webbiquity

FEBRUARY 7, 2010

Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keywords—more keywords means a higher budget. Higher goals require a larger budget. Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

APRIL 19, 2010

Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. Budgets consequently must shift from buying one-way media to adding personnel or supplementing staff with outside experts who can successfully engage potential buyers in product conversations. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. If your budget enables it, you may even wish to commission a market research report to serve as the foundation for your infographic. For industry-specific content, LinkedIn Pulse is also worth checking out. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Hubspot

NOVEMBER 5, 2012

Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Since people depend on Digg for a lot of their news, they use this funny message whenever they are down. Mint.com is a website that gathers all of your financials in one place, helping you create and maintain a budget.

Creativity 28

Creativity Marketing Websites Digg Paid Search Agency 28

Webbiquity

SEPTEMBER 15, 2010

Looking for a way to monitor social media activities and results on a tight budget? Sure you can use a general search engine with PPT as a filetype query, but you can save yourself work and typing by utilizing one of these PowerPoint-specific search engines to do the digging. But searching for them can be a pain. Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Media 100

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Most Valuable Content and Offers for IT Buyers by High-Tech Communicator.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. We only hire people whom we believe are interested in working this way." Industry Switch.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 1, 2010

In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?" But remember, these statistics are about popular use, not about what works and what doesn't. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Research 40

Hubspot

OCTOBER 5, 2017

Objection: A prospect’s challenge leading to opposing a product or service, i.e. budget, time constraints. Example: “Hi John, I wanted to reach out to you because I’ve worked with companies similar to yours in the past.". Pick and play with whatever works best for your own sales hustle. Confirmed availability of budget.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

readwrite

DECEMBER 14, 2010

Would-be advertisers are asked to select from 5 categories of monthly ad budget, ranging from below $10k through over $100k, and choose whether they would like their campaigns to begin in 1 to 4 weeks, 1 to 3 months or 3 months from now. “Selling trending topics is like gaming Digg,” Falls said. Just 6 months ago!

Twitter 40

Twitter Paid Search Agency Buy Trends 40

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." What works? Tags: Careers , Work/Life. Leadership. Management. Business Networking.

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Im sure there are very precise definitions of these terms somewhere, but -- as a working proxy -- Id describe a "knowledge worker" as someone who primarily thinks, interacts, communicates, creates and organizes for a living -- and a "transactional worker" as one who primarily deals with predictable and routine workflows and processes. -

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Hubspot

JUNE 23, 2010

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. Digg - Digg is a social news website that allows members to submit and vote for articles. Eventbrite is free if your event is free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Buzz Marketing for Technology

JUNE 27, 2008

You can learn more about how to do this in my post on working with ungrouped objects. The SME are highly skilled and work in a very fast-paced environment. Then, they have breakout sessions where the learners are able to discuss what they learned and work through case studies. This leaves me with a distinct background.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Biznology

AUGUST 20, 2013

You’ll probably want to hire someone — a community manager or an outside social media consultant — either for a short-term bootcamp to get your started or someone you can just work with over the long term, be it internally or outsourced. The better you’re doing, the harder your server will work.

Paid Content 80

Paid Content Google Digg De-duplication 80

Convince & Convert

SEPTEMBER 21, 2010

Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 10, 2010

For those marketers more serious about social media engagement, and a budget to back it top, Dan wrote a follow-up post detailing the Top 10 Reputation Tracking Tools Worth Paying For , including Buzzlogic , Radian 6 and Cision. “Marketing budgets will continue shrinking&# —yup. View more documents from Marta Kagan.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

JULY 7, 2010

This ensures marketing budgets and activities are aligned with your business goals. The more they are aligned the greater predictability in the results and keeping and growing your budgets. Then balance the marketing mix to align to these goals and maximize the impact your marketing dollars have on the business goals. A: It’s simple.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Digital B2B Marketing

APRIL 4, 2011

What you harvest is great, but is isn’t enough to make a difference in your budget. Whether it needs more attention, budget or autonomy, give your social media program the space it needs to flourish. In fact, you may find it works much better in some of these areas than on its own. Yes, your garden.

Social Media 100

Social Media Media Budget Programs B2B 100

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Bannan reports that more than half of marketers plan increases in their email marketing budgets, while nearly two-thirds plan to spend more on digital marketing generally, and identifies three key spending areas to consider when allocating those budgets.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JULY 26, 2010

Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What Works ( Vendor Government PR Trends Spending Release ). Why Asking About Your Prospect’s Budget Can be Bad for Business , April 9, 2010. Social Media Statistics for B2B Marketers , June 21, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 22, 2010

Take Apple as an example; though the company has lots of outstanding products, it’s core value isn’t a single product but rather cool technology that works reliably. They identify their sustainable value as customer benefit, not a specific product.&# Change this behavior if you want to succeed and grow.&# Share this on Bebo.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100