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2011 B2B Marketing Trends

Webbiquity

“Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on Bebo. Share this on del.icio.us.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Instead of taking the digital plunge, most respondents hedged their bets in 2009 and simply cut spending across all the tactics they used.

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Three Words That Should Never Be Used With Social Media

Webbiquity

It has a purpose and needs a budget. But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. It’s a component (an increasingly essential one) of an overall marketing and PR plan. Share this on Bebo.

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Seven Ways to Use Social Media for Business

Webbiquity

It’s no longer the biggest ad budget that wins. promote events, meet up at trade shows). Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence. Answer prospect questions. Share this on Bebo.

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Social Media ROI vs. RONI

WebMarketCentral

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Bannan reports that more than half of marketers plan increases in their email marketing budgets, while nearly two-thirds plan to spend more on digital marketing generally, and identifies three key spending areas to consider when allocating those budgets.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? Digg this Slashdot Reddit. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.).