Buzz Marketing for Technology

MARCH 16, 2010

I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. based on his original tweet that’s $4000 a character!). Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

JANUARY 12, 2010

And if you Google “sales management thought leader&# in quotes, six of the top ten spots belong to the same sales leadership guru. Interestingly, a Google search for “world’s largest online bookstore&# doesn’t display the most obvious result anywhere on page one. Share this on del.icio.us. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

FEBRUARY 9, 2010

Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. In computer hardware and software, 55% of firms plan budget increases while 5% say they will cut budgets. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Share this on Linkedin.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# Brad Shorr. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. You’ve actually got A LOT of company.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. There is Nothing Wrong with Selling.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

APRIL 26, 2010

Can you fire your sales force? Maria Pergolino wraps up the key takeaways from this virtual conference, covering areas from social media integration and landing page optimization to relationship-building and sales-marketing alignment. How do you select the right market research to support your goals? Well worth a read. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

FEBRUARY 7, 2010

Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keywords—more keywords means a higher budget. Higher goals require a larger budget. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Answer prospect questions.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. For industry-specific content, LinkedIn Pulse is also worth checking out.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Conversations Re: Sales | Marketing | Social Media | Etc. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

readwrite

DECEMBER 14, 2010

Would-be advertisers are asked to select from 5 categories of monthly ad budget, ranging from below $10k through over $100k, and choose whether they would like their campaigns to begin in 1 to 4 weeks, 1 to 3 months or 3 months from now. “Selling trending topics is like gaming Digg,” Falls said.

Twitter 40

Twitter Buy Paid Search Agency Trends 40

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? Comments Digg This. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Enhancing Online Sales and Support. Relationship Building/Networking. Industry Switch. Background. IT Organization. Offshoring.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." billion in sales. All leadership comes down to this: changing peoples behavior.

Companies 100

Companies Work Management Advertorials RSS 100

Hubspot

APRIL 23, 2024

fire your sales team and rehire better ones), while others need only a quick solution (e.g., have sales staff include a scheduler link in their signature). Noel Diggs says. Think about a traditional business consultant who comes into an organization to identify which things are working and which aren’t. Let’s circle back.”

Consulting 49

Consulting Marketing AI Conversion Deliverability 49

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

JULY 30, 2009

RONI: damage to brand, possible direct loss of revenue (individual sale). Your company fails to respond to a general industry question which could have led to a sale. RONI: direct loss of revenue (individual sale), possible loss of referral sales opportunities. Your company doesn't produce any thought-leadership content.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

MARCH 4, 2010

You're almost to the point of sale. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. No matter what, you’ll surely need to come up with some quick budget if you want to start competing again. ” So, what about you?

Paid Content 80

Paid Content Google De-duplication Digg 80

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JULY 7, 2010

Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. This ensures marketing budgets and activities are aligned with your business goals. The more they are aligned the greater predictability in the results and keeping and growing your budgets. A: It’s simple. Tweet This!

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. 3 items that should be in your 2010 email budget by BtoB Magazine. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

NOVEMBER 22, 2010

Product value lasts only as long as product lifecycles. • &# Don’t be surprised if the sales reps are selling to a subset of what you believe are current market opportunities. Reps sell where they win, to, wherever they are winning, that’s your current market focus. Change this behavior if you want to succeed and grow.&#

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Digital B2B Marketing

APRIL 4, 2011

What you harvest is great, but is isn’t enough to make a difference in your budget. Whether it needs more attention, budget or autonomy, give your social media program the space it needs to flourish. You carefully tend to it as it grows and matures. Then you realize it isn’t big enough to feed you. Yes, your garden.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. They will not sell the value of social media in the organization and get the budget and resources necessary to be successful. It was the silence of Twitter. They will not implement effective programs.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Webbiquity

OCTOBER 27, 2010

Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel. It may be difficult to quantify precisely, but B2B vendors can’t afford to ignore it. Share this on Bebo. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

AUGUST 2, 2010

Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

and 30% said it was to get updates on upcoming sales. Social Media Facts & Figures for B2B Sales by Inside View. Odd as it sounds, the majority of B2B marketing budgets are still spent on off-line marketing tactics. It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Content Standard

OCTOBER 14, 2016

They have sales goals they are trying to hit and don’t want to invest for the long term,” he said. Mint’s early blogs aimed to be helpful and accessible, with titles such as “ Home Budget: Affordable and Cheap Dates ” or “ Six End of Year Tax Tips and Financial Budgeting Software.”

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? The Office” and the world of sales , March 22, 2010. techniques to grow revenue predictably and reliably.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40