Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. Customers should move through the sales funnel almost without even knowing it.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

ClearVoice

DECEMBER 5, 2022

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? You need to work to make customers warm up to you through many touchpoints. This means you need an effective content production strategy. Customers want to know what they can expect. Let’s dive in.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Biznology

JANUARY 31, 2020

Team includes the people with the most customer and market insight. ? All relevant background materials shared with the production team. ? Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Presents a true-to-life situation facing the target customer. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. “But it still makes up a large percentage of where marketing teams are allocating their budgets. Why is it going down?”

Analytics 102

Analytics Allocation Product Work Management 102

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. The Budget-Driven PR Firms Beware of PR agencies that prioritize their bottom line over your brand’s success.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

G2M Solutions

OCTOBER 10, 2023

Buyers are harder to reach, sales performance is down, and buyers' budgets are stagnant. A lack of productivity. However, the best-performing sales teams have shifted their focus towards creating better customer connections through relevance, intelligence, and personalised experiences for prospects. The root of the problem?

Budget Programs 62

Budget Programs Software Product Allocation 62

Zoominfo

APRIL 26, 2018

The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Technology and Process.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Biznology

MARCH 5, 2018

Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. Product safety.

Promotion 202

Promotion Trends Product Merchandising 202

Vision Edge Marketing

NOVEMBER 1, 2022

For many, this means greater budget scrutiny, smarter decisions and belt-tightening. . The focus of this article is to provide an approach for making informed budget decisions when so much is at stake. 4 Key Categories to Consider When Making Budget Cuts . We’ve experienced four downturns with customers.

Budget Programs 212

Budget Programs Terms and Conditions Work Management Analysis 212

Outgrow

MAY 28, 2020

Marketing Budgets Down? 5 Ways to Increase Revenue from Existing Customers. In this blog, we will focus on how to increase revenue from existing customers. For many businesses, marketing budgets are down, while other brands are spending more and more on marketing efforts. The Importance of Marketing to Existing Customers.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 52

Navigate the Channel

AUGUST 16, 2023

” In this blog post, we’ll explore why outdoor living spaces are poised to become the next big thing in building products marketing and how you can leverage this trend to create compelling marketing strategies. RELATED: The Customer Journey: The Future of B2B Marketing?

Trends 65

Trends Ad Building Product Planning 65

Martech

AUGUST 9, 2021

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. Product Sponsor. Product Owner. Product Manager. Read Stacey Ackerman on agile marketing.

Acquisitions 116

Acquisitions Product Work Management Paid Search Agency 116

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Achievable: Do you have the necessary resources (time, budget, creatives, etc.) to achieve your goals?

Social Media 103

Social Media Work Management Marketing Management Organization 103

Unbounce

FEBRUARY 23, 2022

When you’re looking for a product to buy, what’s the first thing you do? These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. What are Product Listing Ads?

Ads 115

Ads Optimization Product Mobile Advertising 115

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Navigate the Channel

JULY 17, 2023

This tool provides valuable data and metrics that can significantly benefit building products marketers. In this article, we will explore three potential benefits of Facebook Insights for building products marketers and how they can leverage this tool to enhance their marketing strategies. FAQs Can I access Facebook Insights for free?

Allocation 65

Allocation Facebook Cost Per Click Product 65

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Quick Takeaways.

Product 207

Product Paid Search Agency Planning Storytelling 207

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy.

Product 91

Product Focus Group Social Media Advertising Agencies 91

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. Choose the pricing model that best aligns with your campaign objectives and budget.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Biznology

FEBRUARY 1, 2019

The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and engagement company-wide. Are employees engaged, motivated and productive? If not, why? Improving communication through technology.

Product 91

Product Enterprise Management Resource Management Budget Programs 91

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Per the report, “B2B teams had the largest marketing budgets.”

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media June 15, 2023: LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. Choose the pricing model that best aligns with your campaign objectives and budget.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Act-On

FEBRUARY 16, 2024

And many say that while expectations for ROI are increasing, their budgets are not. Email nurture campaigns help you build affinity with both customers and prospects. Imagine a known prospect visiting your product page but not performing the desired action. Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

BenchmarkONE

DECEMBER 8, 2021

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . 8 Ways Marketing Automation will Boost Your Productivity. Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Possible functionality synergies across various products.

ROI 93

ROI Product Marketing Management Allocation 93

Vidyard

JULY 8, 2019

Should you invest in in-house video production or pay for outside professionals? Learn more about where each option shines—in-house video production vs. outsourcing—and when to use them, straight from the Vidyard experts on the Video Island Podcast. Both in-house and outsourced production have their own unique advantages.

Video Marketing 105

Video Marketing Product Advertising Agencies Paid Search Agency 105

Launch Marketing

MARCH 17, 2021

New product launches are an area that organizations have especially wrestled with in terms of how to best support them via a full virtual experience. To be sure, there are many aspects to consider when launching a new product in the virtual world. Some products or services are best suited for certain types of launches versus others.

Product 62

Product Marketing & Strategy Paid Search Agency Webcast 62

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no. Data Source: Lucid.

Paid Content 101

Paid Content Purchase Product Research 101

Mailmunch

FEBRUARY 16, 2021

If you own an e-commerce store, your primary way of selling items is via product pages. You can do many things to improve your customer experience (CX) and get a higher conversion rate. . One way small businesses on a budget can compete with bigger players is by using free online tools for e-commerce owners.

Product 66

Product Pricing Price Advertising Agencies 66

Metadata

SEPTEMBER 18, 2020

Now, you can build custom audiences based on LinkedIn criteria like Industry, Location, Job Title etc directly from our platform. Now, you can build custom audiences based on Facebook’s criteria like Industry, Location, Job Title etc directly from our platform. The post August-September Product Update appeared first on Metadata.io.

Product 52

Product CPC Cost Per Click CTR 52

ConvertKit

MAY 28, 2021

Now think about your customers. So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124