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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Over the last 18 months, you know during this COVID time, a lot of organizations had their budgets frozen or were asked to reduce costs in marketing,” said Anita Brearton, CEO of tech management platform CabinetM. “So Brearton shared that CabinetM did replace their CRM during this time period. Me: “Depends, what’s the budget?”.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

It was easy for the VP of Sales to see my results via a dashboard in the CRM system. However, if you are a company with any marketing budget, you should really consider putting some of those dollars here. . If I was short of my lead goal, I had some explaining to do. Makes sense, right? More leads equals more won deals. Life was good.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.