WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JANUARY 28, 2009

FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers. None of these options speaks to the solution provider’s quality, just their advertising budget and SEO skills. Social Tagging Web Marketing.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

NOVEMBER 7, 2007

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." . _ So to return to my question in the headline—how do you get a bigger budget devoted to search?

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

DECEMBER 8, 2008

On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20