Adobe Experience Cloud Blog

JUNE 10, 2020

Particularly trade shows. Because as the world has moved on, trade shows haven’t. In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. Because our competitors are there,” said Kenton E McElhattan of the National Mine Service Company. It’s mostly about the image.”

Trade Show 174

Trade Show B2B Thought Leadership Broadcasting Thought Leadership 174

Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. Marketers can’t call Google’s bluff anymore.

Advertising Agencies 110

Advertising Agencies Advertisements Advertising Work Management 110

Martech

MAY 9, 2022

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. Many factors impact product selection: marketing objectives, budget, composition and skills of the marketing team, and the market and competitive environment. Here are some guidelines.

Startups 77

Startups Paid Search Agency Work Management Marketing Management 77

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. And look for company names and target contact names or roles, if possible.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. And the potentially valuable interested inquirers are left wondering if there’s anyone home at the company they just raised their hand to. I spent the first 5 years of my career in sales.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Webbiquity

OCTOBER 16, 2018

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. When approached strategically and staffed appropriately, companies can reap the rewards. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

sagefrog

DECEMBER 13, 2023

But as the industry becomes more saturated and the competition even more substantial, your facilities services business has much to prove. On the contrary, the facilities services industry has steadily grown over the last two decades. Exhibiting at a trade show further increases your visibility among attendees. billion by 2030.[1]

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Marketri

APRIL 17, 2024

And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing. Every industry has its jargon. Here’s my take.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Zoominfo

DECEMBER 15, 2020

TAM reveals revenue opportunities based on location, current customers, industry, and more. So if award-winning Billy Bob Brand Manager is currently working at a B2B concrete company, and you’re recruiting at your B2B entertainment company, your passive recruiting can bring him into a more attractive position.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Too often, companies don’t capitalize on the synergies between these two practices. Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

NOVEMBER 7, 2022

The reason was mainly due to unspent marketing budget. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! We’re gonna suggest you use your unspent budget on content marketing. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. Choosing poorly can drain energy — and funds — from your company. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. What is your budget?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared.

Trade Show 208

Trade Show Buy B2B Work Management 208

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Binary Demand

JUNE 27, 2023

Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. In this article Overview Understanding B2B Lead Generation Role of a B2B Lead Generation Company How Do They Work? How Do They Garner Leads?

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

Zoominfo

FEBRUARY 25, 2021

A lead is defined as any prospect who indicates interest in a company’s product or service. Every company has their own definition of a “good lead.” Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Campaigns are what make companies memorable. Pretty simple, right?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

JANUARY 21, 2020

Budgeting is never a fun process. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Digilant

NOVEMBER 19, 2020

Digital advertising – and programmatic advertising specifically – has continued to account for a large portion of companies’ media budgets. To help you get started, we’ve outlined 10 important questions to ask before hiring digital advertising companies. Is the company a DSP? A trading desk?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Contently

DECEMBER 10, 2020

We were asked to cut the budget but not goals or expectations. As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. We will not be committing any budget to events that are planned to be 100 percent in person. That was gone. Remaining agile.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Marketri

APRIL 4, 2024

Our company recently purchased HubSpot, but we’re not using it much. There’s one junior marketing professional who is standing up the marketing department for a mid-sized company looking for growth. Before his or her arrival, the company had a marketing agency that refreshed the website and updated the logo.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Oktopost

AUGUST 24, 2021

According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

PathFactory

MARCH 3, 2023

In 2022, we saw 3X ROI on the more personalized live (digital) events and as well as webinars compared to large industry trade shows. What I’ve heard from industry colleagues is that thousands of dollars earmarked for 2023 trade shows are getting cut from marketing budgets, in favor of cost-effective or guerilla initiatives.

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. Business leaders know that data is the critical heart of growth and expansion.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

SEPTEMBER 6, 2022

However, while some industries are facing very hard times and difficult choices, others are still booming. “We’re million positions filled across all industries. Companies are hiring far more people each month than they were, and still seeing more quits than before the pandemic,” Pollak noted. “As in July to 3.7%

Work Management 130

Work Management Marketing Management Paid Search Agency Budget Programs 130

Computer Market Research

JANUARY 26, 2022

Ad budgets can be really tight for a small business. Likewise, competing against companies with massive ad budgets can make it virtually impossible to get your products in front of the right consumers. Because of this, trade promotion marketing (TPM) can really change the path to your business’s success.

Budget Programs 60

Budget Programs Work Management Marketing Management Promotion 60

Scoop.it

JANUARY 5, 2021

They have a free online budgeting tool that helps users set budgets and track their finances. OKEx is a cryptocurrency exchange that makes selling, trading, and buying of cryptocurrencies easier. OKEx also offers demo trading for traders who wish to test what cryptocurrency trading is like.

Education 92

Education Brand Identity Branding Marketing Management 92

DemandBase

MAY 15, 2020

Declining B2C budgets? Everywhere I turn, I’m reading about how companies are slashing their advertising and media budgets. Some of my favorite sources (including The Wall Street Journal , The New York Post , and The New York Times ) have posted articles citing declines in advertising budgets of 40 percent or more.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Employees can help define the company vision. Rapid changes in the advertising industry also contribute to marketer overwhelm.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. Because most industry events come with a cost—time away from your desk, budget, travel, etc. Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

Valasys

JUNE 29, 2023

The modus-operandi of the webinar followed with ITC highlighting the growth of the e-commerce industry which is progressing at a lightning speed. ITC was quick to point out that e-commerce has become integral to various crucial channels for business to overtake traditional trade methods.

SME 52

SME Digital Transformation Barriers Advertising Mediums 52

Choozle

FEBRUARY 7, 2024

Globalization, characterized by the ease of international trade and communication, has empowered affluent consumers, or the “Have Mores,” with an unprecedented array of choices. Noteworthy examples include the preference for budget-friendly retail models like Aldi and Dollar General.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. And look for company names and target contact names or roles, if possible.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Golden Spiral

MARCH 5, 2019

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. SaaS companies — especially start ups — may not have the thousands of dollars required to do video “right” readily available.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88