How to get a Bigger SEM Budget
WebMarketCentral
NOVEMBER 7, 2007
Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." Given the advantages of search engine marketing (cheap, measurable, effective), why do nearly half of B2B companies ignore it?
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