Remove budget
article thumbnail

Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

, 2023 looks like a tough year for marketing budgets. However, the outlook varies considerably by industry and company size. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending.

article thumbnail

58.4% of Marketers Expect Their Content Budgets to Increase in 2023

KoMarketing Associates

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. said they allocate over 50% of their budget to content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Recession? How to Make the Least Risky Budget Cuts

Vision Edge Marketing

For many, this means greater budget scrutiny, smarter decisions and belt-tightening. . There are many ways to achieve this goal and each company will have different priorities. The focus of this article is to provide an approach for making informed budget decisions when so much is at stake. Yes, I Want My Growth Idea.

article thumbnail

Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

KoMarketing Associates

This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% Ascend2 released “The State of Marketing Automation” report, and data suggested that most marketers (51%) are now geared toward moderately increasing their marketing automation budget within the next year.

article thumbnail

AI for Marketing: What It Is, Why You Need It & What You'll Lose Without It

Speaker: Chris Newton, VP Marketing & Business Development, Intellimize, Mark Kilens, VP Content & Community, Drift, Nick Edouard, Co-Founder & Chief Product Officer, PathFactory, Randi Barshack, CMO, RollWorks, & Lucas Welch, VP Corporate Marketing, Highspot

In this rapid-fire webinar, you’ll hear from powerhouse marketers at companies Intellimize, Drift, PathFactory, RollWorks, and Highspot. The impact AI has on marketing pipeline and budget. With the help of these experts, you’ll learn how to leverage AI in marketing to action sales, accelerate revenue, and reduce costs.

article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Enough with the negativity and cliches.

article thumbnail

Report: Marketers Focused on Digital Initiatives Despite Budget Constraints

KoMarketing Associates

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2% In fact, research and development budgets are 7.2%

article thumbnail

6 Steps to Optimize Your Media Buys

As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. It’s also an opportunity to innovate, lead, and rethink the way your company uses media.

article thumbnail

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19.