Marketing Insider Group

JUNE 7, 2021

If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. Quick Takeaways. The average ROI is 7x!

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

KoMarketing Associates

FEBRUARY 23, 2021

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. posts per week on Facebook. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). This surpassed both Instagram (4.0

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

KoMarketing Associates

FEBRUARY 7, 2018

Facebook continues to be a popular platform among marketers, but how big is its return on investment? The majority of respondents (96 percent) claimed that their business is actively using Facebook. The majority of respondents (96 percent) claimed that their business is actively using Facebook.

Facebook 249

Facebook Video Marketing Social Media Content 249

SmartBug Media

OCTOBER 2, 2023

As the year draws to a close, marketers face a crucial task: allocating their remaining marketing budget to drive the best return on investment (ROI). In this article, I'll walk you through a strategic approach to allocating (or reallocating) your year-end marketing budget effectively. What’s working well? What could be going better?

Allocation 64

Allocation Marketing Budget Marketing Budget Creation Cost per Acquisition 64

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Hubspot

MAY 24, 2018

It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them -- all in one place.”. What is Facebook Business Manager? Is Facebook Business Manager different from your Facebook account?

Facebook 100

Facebook Work Management Marketing Management Business 100

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Convince & Convert

MAY 17, 2016

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. Note, however, that Instagram ads opened to all businesses less than seven months before this study was conducted. Why Do Facebook and Instagram Dominate Social Advertising?

Social Media 112

Social Media Budget Programs Facebook Research 112

Biznology

JUNE 23, 2017

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. billion. (

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Metadata

SEPTEMBER 29, 2022

Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode. Here are the top 3 things you can do right now to maximize your demand gen budget: 1.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Sprout Social

MAY 27, 2021

Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. In this guide, we’ll break down the basics of Facebook Lookalike Audiences and what marketers need to know to get started.

Facebook 118

Facebook Paid Search Agency Ads Optimization 118

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

SmartBug Media

JULY 14, 2021

Once you’ve determined that paid media is the proper marketing tactic to help you reach your marketing goals, the first step is determining your budget. Between customer acquisition, click-through rate, impressions, and leads, choosing a paid media budget can be daunting. What's the point of having a paid media budget?

Paid Content 105

Paid Content Cost Per Click CPC Media 105

ATAK Interactive

SEPTEMBER 18, 2019

With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network is virtually impossible to ignore and doing so can significantly impact sales and performance. What is the Facebook Pixel? What is the Facebook Pixel? .

eCommerce 78

eCommerce Facebook Marketing Budget Business 78

Metadata

AUGUST 14, 2023

The final installment of our Meta with Metadata series dives into how we help performance marketers manage their budgets, pace correctly, and optimize for revenue. What’s a budget group in Metadata? Budget groups in Metadata allow B2B marketers to allocate spend toward specific channels (Facebook, LinkedIn, Google, etc.)

Budget Programs 52

Budget Programs Paid Search Agency Optimization Ads 52

Martech

OCTOBER 28, 2021

Good morning, Marketers, and Facebook is not yet fazed. Facebook and its absolute ruler Mark Zuckerberg seem not to be fazed. Perhaps Facebook and Zuckerberg would be fazed by a massive dump of secret documents that appears to show employees throughout the company furious at its lackadaisical approach to hate speech and disinformation?

Facebook 98

Facebook Planning Marketing Budget Creation Marketing Budget 98

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Navigate the Channel

JULY 17, 2023

In today’s digital age, social media has become an indispensable tool for businesses to reach and engage with their target audience. Facebook, being one of the most popular social media platforms, offers a powerful analytics tool called Facebook Insights. Facebook Insights enables data-driven decision making.

Allocation 65

Allocation Facebook Cost Per Click Product 65

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. Every business wants to monitor website analytics. A customer relationship management (CRM) system is essential to any business. Smaller businesses may find a simpler, less expensive option to be a better choice.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Top Rank Marketing

AUGUST 4, 2023

Harvard Business Review Facebook surpasses 3 billion monthly active users Including its Instagram, Messenger, WhatsApp, and Threads properties, Meta-owned platforms now account for some 3.88 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Oktopost

SEPTEMBER 4, 2020

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Anyword

JULY 12, 2021

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. AdEspresso.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

B2B Marketing Directions

AUGUST 15, 2021

Marketing Budgets Fall The "headline" finding of the Gartner research points to a significant decline in marketing budgets as a proportion of company revenue. These responses indicate that B2B survey respondents are taking diverse approaches to budget allocation decisions. in 2020 to 5.8% in 2021, a decline of 6.9

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Anyword

SEPTEMBER 29, 2022

But in a marketing world confined by strict budgets, this won’t always be possible, especially now that over 60% of marketers have reported an increase in customer acquisition costs (CAC) over the last few years. Low-Budget Tips to Boosting Traffic. How Can Conversion Optimization Stretch Your Marketing Budget? The Bottom Line?

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. Define your target audience.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. On average, a mid-sized business would spend $9 to $1000 monthly on their email marketing needs if they self-manage their campaigns or $300-$500 monthly if they choose an agency.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

The Marketing Blender

OCTOBER 7, 2022

Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. But what you may not realize is that using marketing budget software can help you save both time and money.

Marketing Budget 52

Marketing Budget Budget Programs Work Management Marketing Budget Creation 52

Stevens & Tate

JUNE 30, 2021

Facebook has had its share of controversy over the past few years, yet it remains as popular as ever. As of this year, there are roughly 190 million Facebook users in the U.S. As such, Facebook advertising continues to be an effective way to reach your target audience and to generate leads for your business.

Facebook 69

Facebook Advertisements Advertising PPC 69

ATAK Interactive

SEPTEMBER 18, 2019

With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network is virtually impossible to ignore and doing so can significantly impact sales and performance. What is the Facebook Pixel? What is the Facebook Pixel? .

eCommerce 68

eCommerce Facebook Marketing Budget Business 68

Sprout Social

JUNE 1, 2016

That doesn’t mean that you cannot rock Facebook for small business. billion daily active users on Facebook? But what if you are completely confused about how to market to and engage with these users as a small business owner? Using Facebook for Your Small Business. This is exactly what Facebook users crave.

Small Business Marketing 100

Small Business Marketing Facebook Ideal Customer Profiles Business 100

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. When should you post?

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Valasys

JANUARY 23, 2023

Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. Before hiring a digital agency, evaluate your options and stay within your budget. Find unique, long keywords to compete on a budget.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

ATAK Interactive

SEPTEMBER 18, 2019

With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network is virtually impossible to ignore and doing so can significantly impact sales and performance. What is the Facebook Pixel? What is the Facebook Pixel? .

eCommerce 60

eCommerce Facebook Marketing Budget Business 60