WebMarketCentral

AUGUST 13, 2009

Email in many cases is taking budget dollars away from other channels because it remains reasonably effective, highly measurable and relatively inexpensive. Combining social media with email marketing holds tremendous potential, as the tools are complementary.

Social Media 20

Social Media Paid Search Agency Web 2.0 Email Marketing 20

WebMarketCentral

AUGUST 5, 2008

If you have a modest budget (hundreds of dollars per month) for monitoring, try a service like WebClipping or CyberAlert. If you've got a bigger budget (thousands of dollars per month), you can step up to a professional-strength PR monitoring and current awareness tool such as Vocus , Moreover or YellowBrix.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

FEBRUARY 13, 2009

The non-partisan Congressional Budget Office (CBO) has estimated the total cost of the bill at $3.27 House has passed the economic stimulus package, officially known as the American Recovery and Reinvestment Act of 2009 (that's a link to the full 647-page PDF document, which isn't as easy to find as you might think).

Act-On 20

Act-On Tagging Spending Course 20

WebMarketCentral

MARCH 24, 2009

With marketing budgets battered by the economic slump, only two budget line items were projected to grow by larger shares of respondents than to be reduced: social media (social networks and blogs) and emailing to house lists. There's little difference in the responses between large and small companies.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

MAY 21, 2007

He knows how to develop highly effective PR programs on a tight budget. Greg isn't letting his situation affect either his creativity or sense of humor, however: check out his post on " The old resume taped to a box of Dunkin Donuts trick." Greg gave me some great feedback for an upcoming post I'm working on addressing interactive PR.

PR 20

PR Budget Programs Internet Marketing Contact Marketing 20

WebMarketCentral

JANUARY 28, 2009

None of these options speaks to the solution provider’s quality, just their advertising budget and SEO skills. Success will depend on a number of factors, including getting buyers to post honest and useful reviews and vendors to buy into the value proposition.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JANUARY 16, 2009

The model has potential, though at $10 per lead the cost could quickly take a tool on an unemployed candidate's budget. I couldn't find much written about the company or CEO Rick Probstein , so if you have any experience with this company, please leave a comment below.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

SEPTEMBER 14, 2007

The study is designed to help online marketers set PPC and SEO budgets, forecast results, test online marketing programs, and even (toughest of all)—explain search marketing plans to your client or CEO. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

DECEMBER 8, 2008

On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest. They aren't so much "lead generation" as they are "lead extraction" services.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

OCTOBER 20, 2009

We have budget caps so that when the campaign response is higher than anticipated, we can alert the advertiser that they are approaching their budget and they can decide how they want to move forward. This creates a no-risk opportunity for advertisers. If our campaigns are not successful, advertisers will not pay for it.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

NOVEMBER 19, 2008

The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

JULY 14, 2008

When budgets are tight, focus particularly on local gigs to minimize travel-related expenses. Tracking the right measurements will not only protect existing budgets (and maybe even make room for small experiments), but also ensure that you are focused on the highest value-added activities for the organization.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

DECEMBER 11, 2008

If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. Well, because more (or fewer) people clicked on your ads. Sometimes the answer is obvious.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

OCTOBER 16, 2005

Consider messaging, medium and of course, budget. Discuss this up and down the authority change, to get the right people on board (and of course budget approval). With your plan and budget approved, now is the time to take action. Tweak as necessary. I: Implement. – make it happen.

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

NOVEMBER 10, 2009

The only statement I take exception to in this excellent post is that "For small companies unaccustomed to budgeting much at all for advertising, the costs can be impractical."

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

OCTOBER 9, 2007

I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website. Search Marketing or other SEM program, start with best practices in search engine marketing.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

DECEMBER 9, 2009

For those marketers more serious about social media engagement, and a budget to back it top, Dan wrote a follow-up post detailing the Top 10 Reputation Tracking Tools Worth Paying For , including Buzzlogic , Radian 6 and Cision.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

AUGUST 14, 2007

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

JULY 16, 2007

And some good news for vendors: 60% of respondents across industries said that their IT purchasing budgets are rising this year. Among all IT decision makers and influencers, efficiency and cost reduction are the top goals, though followed closely by competitive advantage.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

JUNE 25, 2008

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR) , August 14, 2007—in planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

SEPTEMBER 3, 2009

How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 11, 2007

But B2B IT marketing is generally a very practical and highly budget-conscious business. Some B2B marketing efforts are highly inventive, such as the Superhero campaign executed for outsourced supply chain services vendor Zomax by KC Associates. B2C marketing is simply a different world.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

OCTOBER 22, 2005

While it includes ads, and doesn't have the wide breadth of sources of a fee-based service like Moreover , it does a reasonably good job of keeping you informed about the topic(s) of interest to you on a budget. A second helpful tool, one that I hadn't heard of until recently, is BPubs.com.

Research 20

Research RSS Paid Search Agency Budget Programs 20

WebMarketCentral

JANUARY 30, 2009

Among his recommendations: think about your goals and budget first, so your needs are clear; think about the size of agency you'll be most comfortable working with ("Do you want to be a big fish in a small pond, or a small fish in a big pond?")

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

NOVEMBER 9, 2009

As the report also notes, advertising still has its place, it just doesn't have the same priority, or share of budget, that it once did. Marketers today are relying more on producing thought-leadership content to attract prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. Aggregation.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

MAY 18, 2007

In the end, the most successful companies won't be those with the biggest promotional budgets, but rather those that have effectively built interactive networks of clients, both online and offline. ** technorati tags: Web 2.0 If you are in a position to offer reciprocal referrals to your customers, that's even more powerful. tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

JUNE 3, 2009

PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

NOVEMBER 30, 2007

The campaign it describes is too idiosyncratic for broader application; too expensive for most marketing budgets; and panders to global warming hysteria —"carbon footprint" nonsense designed only to make the ridiculous Al Gore even wealthier.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

DECEMBER 18, 2008

Particularly in this economy, when budgets are being squeezed and marketers are mandated to do more with less, how can you exceed "typical" results and get more than 2-3% of your visitors to raise their hands?

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

OCTOBER 23, 2006

What if the most highly-rated products on epinions are the ones already backed by huge national advertising budgets? What if the most -recommended contractors on Angie's List turn out to be the ones that already have the biggest Yellow Pages ads? What if the most commonly tagged blogs on del.icio.us

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

JULY 30, 2009

Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JULY 29, 2005

While expert search engine position services offer more sophisticated techniques, this guide covers the basics of text optimization, meta tagging, alt-text for images, page naming, links and code tweaking for those without a big search budget.

Optimization 20

Optimization Press Validation Tagging 20

WebMarketCentral

NOVEMBER 5, 2007

Our marketing budget until recently was very, very small. Through one interface, we allow our customers to send emails, wireless text and voice messages, faxes, and create and distribute RSS feeds. WMC: How do you market and promote your business? As for selling, we have a top-notch direct sales team that handles larger accounts.

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

OCTOBER 7, 2005

Don't believe those folks who try to sell you "10 Ways to Market Your Business on a Budget." You can market on a budget, indeed. YD: I'd like to add that marketing requires attention and effort. NOTHING is for free! That's sales-speak for a lot of bad advice. But, it takes EFFORT and CREATIVITY!

Differentiation 20

Differentiation Buzz Custom Publishing Copyright 20

WebMarketCentral

JULY 7, 2008

Power —power to convince a boss or committee to agree with you; power to get your budget passed; powerful insights that can change one's direction for the better. Greed —salary increases/bonuses, wealth, profits, rewards, more of something, stockpiling.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20